Logo

Average customer rating:

Wow
A must have!
Designer focused
A chance to make your mark
Ideas for all designer people

Tres Logos

Manufacturer: Dgv
ProductGroup: Book
Binding: Hardcover

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Dos Logos
Los Logos
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Neubau Welt

ASIN: 3899551583

Book Description

Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the brand's identity and philosophy.</p>

Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal.</p>

Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the "makers'" personal approach.</p>

Tres Logos is a state of the art visual encyclopedia on the current state and evolution of Logo Design.</p>

Customer Reviews:

Wow.......2007-04-17

Excellent book. Sat down with this one for a while and took a good look at all the logos.
Being a designer myself this book is very inspirational, and showcases so many great designers. This book sure is the encyclopaedia of logos and is a must buy if you are a designer especially in the field of corporate ID

A must have!.......2007-03-26

this is a must have for every young graphic designer or for who want stay focus on the actual graphic style!

Designer focused.......2007-03-15

If you're a designer that needs inspiration in this synthetic world (just like me) look no further.
Just go ahead and buy the 3 books of the series (just like me). Don't be afraid the logos don't are seppareted in themes so one book complements the other.

It impress me because I acctually hate logo books, they are so corporate usually. But these stand up for the creative explorations over style, application and paradigm breaking.
A huge collection of logos, I feel I don't need to buy other books in the genre, all I need is there (i am a designer not a agency director, so don't get me wrong)

A chance to make your mark.......2007-03-07

Philippe John Richardson, of the LA design studio Laundry, says on page 289 of this chunky book "Design as art is quite strong these days, and especially with increased access to faster computers, anyone can become a designer. The volume of less crafted and less educated work is quite high, but the need for strong iconography and simple messages - even if stylised - remains." This sort of sums up this interesting logo book.

It is not a book that contains logos of huge corporations, the CBS eye, Mobil Oil, FedEx (I often wonder how many folks get the right pointing arrow in that logo?) Mitsubishi Industries or Chase Manhattan Bank. The best book I've found on these is Marks of Excellence. Tres Logos aims a lot lower at the solid everyday design problems that you can face: logos for an exhibition, a local retail outfit, a small record company, a children's play group or a charity. The four thousand plus designs in the book will easily kick-start some creative ideas and nicely there are a good few logos included whose style you'll most definitely want to avoid. PJ Richardson's reference to fast computers seems very apt. Without the various logo software packages available this book would be real thin.

The book (beautifully printed and designed) is divided into nine sections but I thought that many of the logos could easily be swapped into any section though the Fashion pages, I suppose predictably, have some very appropriate quirky designs. Missing from the book though are any captions to explain what sort of company the logos are for. Each has a reference number and the designer's name but the index at the back of the book only reveals the same info and the designers' addresses.

Tres Logos is an interesting collection of contemporary everyone-can-design-one marks.

***FOR AN INSIDE LOOK click 'customer images' under the cover.

Ideas for all designer people.......2007-02-21

Highly useful for everyone who's into illustration or design, not just for professional logo designers. Fresh concepts, ideas for type design (a few logos looked like they were in Klingon), many "normal" logos as well...

Divided into groups by the type of company the logos were designed for:
Corporate, Culture, Design, Fashion, Motion/Games/Media, Music, Other/Art/Unclassifiable, Political, Sports.

Further divided into conceptual subgroups, eg. skate company logos, logos inspired by illustration, logos featuring hands, or those that have extremely thin lines...

Could also be useful for people looking for a logo for their company but who aren't entirely confident with designers.

LogoLounge 3: 2,000 International Identities by Leading Designers

Average customer rating:

A designer's bible
Logo Lounge Strikes Again
An Invaluable Resource for Any Graphic Designer
AMAZING
Very inspiring

LogoLounge 3: 2,000 International Identities by Leading Designers
Bill Gardner , and Catharine Fishel
Manufacturer: Rockport Publishers
ProductGroup: Book
Binding: Hardcover

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Tres Logos

ASIN: 1592532381

Book Description

The third volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, a website that was launched by Bill Gardner in 2002. The site is dedicated to logos. Top designers and design firms supply multiple logos to the site. Each LogoLounge book presents thousands of new logos that have been added to the site, providing designers with a timely and invaluable source for design inspiration and a resource for design solutions. The first portion of the book profiles 10 top designers recent work in the area of logo design; the second part of the book contains almost 2,000 logos organized by logo design (typography, people, mythology, nature, sports, etc.)

Customer Reviews:

A designer's bible.......2007-05-14

This series is a must have for any designer. Not only is it great for ideas, but a nice tool to have when a wishy-washy client just isn't sure what they want. If you are a serious designer, you must own all the Logo Lounge books.

Logo Lounge Strikes Again.......2007-05-14

Always a fan, the assemblage of brands from every corner is impressive and helpful. The Lounge has always been and continues to be a wonderful resource for jump-starting logo block.

An Invaluable Resource for Any Graphic Designer.......2007-04-16

Whether you are fresh out of college or a seasoned Senior designer, you will find this book an amazing resource of ideas, trends and just plain good design.

We actually have purchased every volume and they keep getting better and better. Logo Lounge 3 is no different in terms of the unique talent chosen to be showcased in this edition.

If you need a design spark look no further, this is the book of choice.

[...]

AMAZING.......2007-04-14

Great book for inspiration and search for the right ideas. This time RockPub. is making few more pages showing how the logos work in the graphic design environment.

I was excited to see foreign companies using the latest styles in advertisement, like the russian phone company "BeeLine."

Wold highly recoment this book for a graphic design major and advertisement.

Very inspiring.......2007-03-16

I've used this book a couple times now for inspiration, and it doesn't disappoint. It's organized by theme, which is very helpful since it allows you to consider the myriad different ways of approaching the same challenge.

Highly recommended.

Average customer rating:

Some fabulous logos, not enough background
Definitely stirs up inspiration!
Tons of great ideas, but seems to have been rushed to publication. :)
Inspired cookie-cutter
Great

Letterhead and Logo Design 9 (Letterhead and Logo Design)
MINE , and Christopher Simmons
Manufacturer: Rockport Publishers
ProductGroup: Book
Binding: Hardcover

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ASIN: 1592531822

Book Description

This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.

Customer Reviews:

Some fabulous logos, not enough background.......2007-03-17

There is no doubt this book contains some beautiful and smart logos. I just wish more information would have been given about the clients. In fact, some of the best logos in the book are in the introduction, designed by the author, and here a very brief desciption of the client is given (such as "Logo to identify certified vegan foods"). But this stops once the heart of the book begins. To be fully appreciated, a logo needs to have context, and none is given in this book except for the client's name (such as "VIP Industries" - who?).
Nevertheless, definitely worth buying.

Definitely stirs up inspiration!.......2007-03-09

I was hasty about getting this book vs. some of the newer logo books out there. I read all of these reviews and everyone keeps saying how it will stir up inspiration. I have to agree. I bought this in hopes that it would help inspire me for a logo project I was working on. Sure enough, it did. Regardless of being a little bit dated, it has a lot really interesting ideas.

Tons of great ideas, but seems to have been rushed to publication. :).......2007-02-26

I thumbed through and read this book in about an hour last night, and saw some annoying typos, so it seems the proofing stage might have been skipped... but regardless, I was inspired by what I saw in there, for sure, and can only hope and pray that I'm good enough to be in that book someday. (And by the way, if I ever get in, you are FREE to spell my name however you please.) ;) I'd recommend this book.

Inspired cookie-cutter.......2007-02-24

"Letterhead and Logo Design 9" sits on my bookshelf in my office. That's basically it, except when I do logo or letterhead design work. That's not to say that it's a bad book, it really isn't. In fact, it's a good book, for when you need inspiration to do logo or letterhead work.

But even then, the inspiration isn't really that good. Most of the ideas in the book, aren't really that new and revelutionary -- the 3rd logo on p. 166, for instance, is strangely similar to the one for Norwegian chocolate-producer Freia (part of Kraft Foods). A book of this kind should inspire new ideas, not advocate recycling of old ones.

If you are constantly getting inspired by cookie-cutters, no matter how good cookie-cutters, won't you eventually wind up producing them yourself?

Great.......2007-02-24

Great inspirational book. So many wonderful design that got me dizzy with a bit of envy. Highly recommended.

Average customer rating:

Anti-Corporate Handbook
NO LOGO will fundementally alter the way you think about the world.
The Third World has always existed for the comfort of the First
Fascinating Insight For Marketers and Consumers
A must read...

No Logo: No Space, No Choice, No Jobs
Naomi Klein
Manufacturer: Picador
ProductGroup: Book
Binding: Paperback

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ASIN: 0312421435

Amazon.com

We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations."

In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?

Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.

But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan

Book Description

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how “culture jammers” utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in “Joe Chemo” for “Joe Camel”).

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

“This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable.”—Naomi Klein, from her Introduction

Download Description

Once a poster boy for the new economy, Bill Gates has become a global whipping boy. The Nike swoosh is quickly losing its cachet, equated now with sweatshop labor. Teenage McDonald's workers are joining the Teamsters. What's going on? NO LOGO explains why some of the most revered brands in the world are finding themselves on the wrong end of a spray-can, a computer hack, or an international anti-corporate campaign. NO LOGO uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. Instead, job security and consumer choice have been swallowed whole by companies who enlist us as their human billboards and spokesmen. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic expose, NO LOGO is the first book that both uncovers the sins of corporations run amok and explores and explains the new resistance that will change consumer culture in the 21st century.

Customer Reviews:

Anti-Corporate Handbook.......2007-05-20

What are the effects of multinational corporations in the Branding Age? Naomi Klein tackles that in this seminal work on the subject. While somewhat dated (published in 2000), it gives the most comprehensive picture of the transition corporations have undergone from providing competent products and services to providing ubiquitous branding and advertising to produce loyalty and sell peripherals. This book gives the total picture of the devastation left in the wake of total corporate dominance in the U.S., Canada, and worldwide.

As she details, what has emerged in the last half of the 20th century is a new kind of totality - an economic imperialism spearheaded by Nike, The Gap, McDonalds, Shell, and Microsoft and their lawyers, contractors, and advertising agencies. As they break open markets, crush competition, and lower wages across the globe they've gotten so powerful as to dictate to scores of countries what their trade and economic policies are going to be. These policies are always anti-Union and terrible for workers, leaving nations worse off than before they were Industrialized and Advertised - creating massive wealth gaps and uneven distributions across the board.

The four major sections of the book: No Space, No Choice, No Jobs, and No Logo, each show in example after example, case study upon study that advertising is the product now and the more money spent in that avenue, the more profitable the corporation can be while taking every opportunity away from the poor and disenfranchised, forcing horrible conditions and worse jobs on them, and decreasing their access to health care and nutrition. This is not an accident. This is a concerted policy foisted upon the world through the corporate enforcement arm of the WTO, World Bank, and U.S. Military.

Is it hopeless? Well, civil disobedience is one way to combat the trends and takeover and Klein offers many suggestions and examples in this book. However even she admits that the situation is bleak.

Good luck . . . and good read.

- CV Rick

NO LOGO will fundementally alter the way you think about the world........2006-11-04

Naomi Klien's treatise on the anti-corporate movement of the last decade provides tremendous insight into the philosophies behind today's anti-corporate culture, and more importantly, the "branded" society that has spawned it. Well written and intelligent on every level, NO LOGO carefully tracks such disturbing phenomenons as the disappearance of public space, the rise of corporate censorship, and the transformation of living wage jobs for Americans into sweatshop labor in the third world. If you are completely unfamiliar with today's cultural rebellion against corporate control, NO LOGO serves as an excellent introduction, clearly outlining the dubious marketing trend of promoting "brands not products" such that you will never be able to watch commercials the same way again. If you are a seasoned WTO protester or billboard adbuster, NO LOGO will provide you with all the philosophical and factual ammo necessary to start converting your friends away from their unthinking materialistic lifestyle. This book is a must read for anyone who considers themselves and independently thinking consumer, as well as anyone who is interested in the latest cultural rebellion taking place among today's young and disenfranchised.

The Third World has always existed for the comfort of the First.......2006-11-03

Naomi Klein sketches perfectly the major shift in corporate strategy today: transnational companies are not interested in production anymore, only in branding: products are made in factories, brands in the mind. Branding creates big margins, production in home countries meager earnings.

This strategy causes monstrous layoffs in the First World and creates EPZ (Export Processing Zones) in the Third World.
In the First world, corporations transformed themselves in `engines of wealth growth' for their shareholders, instead of `engines of job growth'. `CEO's of the 30 companies with the largest announced layoffs saw their total compensation increase by 67%.'
The jobs they need are predominantly outsourced, or are McJobs (no `adult wages') and temporary stop-jobs.
The First World stirs fierce competition between Third World countries in order to get rock-bottom prices for their `branded' products, creating colossal margins in the home countries.
Wages in EPZs are so low that most of the money is spent on shared dorm rooms and basic food. Workers cannot afford the consumer goods they produce.

Another aspect of our branded world is the sheer size of the (trans)national corporations created by relentless mergers and acquisitions. Their size permits them to decide what items (also magazines, DVDs) should be stocked in a store, in other words, they create a new kind of censorship.
Big mergers in the media landscape allow conglomerates to produce their own news and in this sense jeopardize basic civil liberties.

While Naomi Klein's analysis of our consumer planet is very revealing, the remedies she proposes are rather innocent, epidermic, symptom healing or too general: ad and brand busting, radical ecology (Reclaim the Streets), anti-globalization and anti-corporate mass protests, boycott, building greater critical social consciousness. Individual actions like attacking in court (Shell in Nigeria), revealing Nike's sweatshops or denouncing McDonald's food are ultimately not more than temporary needle pricks in elephant skins.
What the world needs is a global vision, which we can find in the works of Joseph Stiglitz or (for a view from the South) Walden Bello.

Highly recommended.

Fascinating Insight For Marketers and Consumers.......2006-10-21

I work in online marketing, which means that my work is often much more mechanical than the kind Klein describes in her book, but the insights that form the basis of all marketing (promotion) are similar. Despite the distance between my experience and the focus of much of "No Logo," I found it to be a brilliant and profound look at the end results of various marketing efforts. One that gives you a fascinating view of all sides of the equation - not just the impetus behind the marketing itself, but also the impetus behind the companies, products and brands, the production and supply chain and, finally, the adoption by consumers and a view of how these same consumers come to, as Klein says, inhabit the brand. In a country where it can be, but for the skyline and the geography, increasingly difficult to tell the difference between major cities like Memphis, Dallas and Atlanta, discussing exactly why the lives of so many Americans (and those of other developed countries' citizens) have become increasingly homogenous is something that might behoove us all.

Personally, I've always felt that the best consumer marketing seems obvious to consumers once it has been undertaken. Reading about how consumers, particularly the youth demographic, then go on to adopt the marketing as something of a lifestyle, even when ironically, was fascinating. Sure, we see it every day, but to read about it in a more academic, yet narrative fashion gives a fresh look at something we deal with from the inside. Klein takes concepts of the modern world of marketing that have been discussed in various publications and, no doubt, countless classrooms and weaves them into a brilliant narrative about where our marketing came from, where it is now and where it's going in the future. I think the great value here is the dual purpose the work offers to both marketers and consumers - for the former, a view of how their work affects society beyond the boundaries of ROI and, for the latter, a fascinating view of exactly how they are manipulated to spend their money on things they often don't need.

While consumer marketing isn't new, the scope of its effect on politics, economics, sociology and individual psychology is definitely one of the more pronounced hallmarks of the current era. Everyone thinks that they're immune to marketing, we marketers included, but we are all trapped to one degree or another in a kind of snow globe that has both positive and negative aspects for all of us individually and collectively. Reading works like "No Logo" would no doubt be a great eye opener for John Q. Public. For marketers it may not be new material, particularly now in 2006, but I found it to be a fascinating breath of fresh air and a great reminder of just how many areas marketing touches and in how many ways marketing itself is a symbiotic force in society.

On a completely personal note, I have also spent time outside of and lived outside of the marketing bubble in very foreign, developing cultures where the majority of the marketing is indecipherable and, therefore, lost on me. With this perspective in mind, it can be quite a shock to return home to see the saturation of our culture with marketing messages and the level to which we are buried in marketed, particularly branded goods. Klein discusses this to some degree, but when you have tangible experience with the lives of the developing world citizens who make the trinkets we snatch up due to this marketing and your roots are in the culture that's doing the snapping up, it can't help but make you question - a feeling Klein seems to also want to convey - the morality of the level of consumer saturation that we in the developed world seem to revel in. Some would say this kind of thought comes from a particular political ethos, but I've seen the same kind of dialogue put forth by everyone from counterculture liberals to fundamentalist conservatives. Who we are and why we are who we are is a question for everyone, I think, and there's no doubt that marketing is playing an ever-increasing role in defining our societies and our cultures. If this is an issue that you're at all interested in then the attention given to it from a marketing perspective in this book will be of value to you.

A must read..........2006-10-19

I live in the suburbs of a former steel mill town whose mills are now defunct. At one time we boasted the highest unemployment rate in the state, the highest murder rate per capita and were named number four in George magazine's most corrupt towns list. But we are creating jobs...Wal Mart, Sam's Club, Taco Bell, one chain store after another. My town is a prime example of the new economy - service, part-time and temp work with little room for advancement and little hope.

Why? We do not make anything anymore in the U.S. and it is indicative of much of Europe as many of these jobs, as we all know, are going to other parts of the world where "production zones" are being created, hovels where corporations are free from much of the government restraint that would normally accompany their move to another country. But these zones are being created for companies to bring their manufacturing needs to and are thus given a high degree of autonomy, almost mini countries in and of themselves. Workers are underpaid, working conditions seems to be reminiscent of servitude and corporation are reaping huge profits at the expense of jobs. We know the story.

The reality, however, is that just by buying clothes from someone who does not employ workers at slave wage we are not helping the problem. The way to solve the problem is to pay these people a living wage, not merely buying some other brand of clothing. Ms. Klein's breakdown on the issue is nothing short of revelatory.

This book dives deep into this new economy, tracing the origins and development and explosive growth of the ubiquitous "brand" and the corporations behind them. Perhaps most symbolically it is Phil Knight and Nike who represent the modern day company's realization that it is more profitable not to manufacture anything but to merely market product ultimately made by someone else. Manufacturing it out; branding is in.

The book was not so much a manifesto nor a one-way attack on this whole process. It does provide some glimpses from the other side but her positioning of the quotes from the other side merely highlights the absurdity of their statements thus definitely revealing where she stands on the issue. At times it sounds like a far-left ranting of doom and gloom but she builds the case quite thoroughly.

But as the book develops it provides the realization that it is easy to point the finger and cast blame but the problem lies much deeper than this. This is a rallying cry, a gathering of facts and of hope of a growing awareness, disillusionment and proactivity in regards to these developments. It is not too late - yet. Ms. Klein gives stories and tales of culture jamming, of individuals who have taken on the giants and have had great successes in revealing the trickery, manipulation and profiteering of the companies to which so many bow down in allegiance.

I have known many of these things or have noticed the disturbing trends, not only of these brands but of those who buy them. We, the consumer, are as much to blame. If we did not purchase these things, these companies would not continue to market them. Take action, get information, get knowledge and do something about it. While not necessarily a how-to book it is one that will inform you, enlighten you, even enrage you and help you to look at branding and the homogeneity ("uniform diversity" in corporate speak) that is much of the modern world.

Most refreshing was her inclusion toward the end of views from those who live in the areas where these factories are located who are seeking to change the people who work in these factories to take up the intiative on their own without the inclusion, or intrusion, of Americans and Europeans who, though they may mean well, may actually hinder the process leading to another form of dependence on those from the West. Contrary to the belief in the West that we are saviours of the world, those in the world labeled "third" are doing it for themselves. We just don't hear their voice amidst the self-congratulation of the promotion and celebrity happy Western media.

I recommend this for anyone who cares about where we are headed and who misses the days when we had choices and a world free of commercials inundating us in every nook and cranny of our lives.

I would also recommend Fast Food Nation and the documentary The Corporation (in which Ms. Klein is interviewed) to further add insight and detail to the depths of the issue.

Average customer rating:

Getting ready to test the steps of this book...
Required reading for any student interested in logo design
Great resource, even for non-designers
Sparks creativity
Wonderful book for Graphic Designers!!

Logo Design Workbook: A Hands-On Guide to Creating Logos
Noreen Morioka, Terry Stone Sean Adams
Manufacturer: Rockport Publishers
ProductGroup: Book
Binding: Paperback

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Logo Design That Works: Secrets for Successful Logo Design (That Works Series)

ASIN: 1592532349

Book Description

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Customer Reviews:

Getting ready to test the steps of this book..........2007-02-27

Another great book from AdamsMorioka. Graphic design geniuses. :) This book is superb-- it tells you what concerns need to be addressed before the design process begins, which was the most helpful part of the book. But the eye candy-- the logos-- were the most fun. I went through it all in a day, but can't wait to study it more intently. This will be a great reference and inspiration to me in my work.

Required reading for any student interested in logo design.......2006-05-20

Subtitled "A hands-on guide to creating logos," the book Logo Design Workbook is a must on the studio library shelf of any designer interested in the creation of logos. Now in paperback, this Rockport Publishers offering covers all aspects of identity design clearly and specifically. From "The Ten Rules" to "Implementing Logos," the authors provide a visual smorgasbord of case studies and examples from firms such as Landor Associates, Morla Design, Pentagram, and over 45 other studios of all sizes, in explaining the basics and the idiosynchrocies of the logo design process. This book should be required reading for the students of any educational institution as they begin to study the creation of identities. - Jeff Fisher, Logo Notions/CreativeLatitude and bLog-oMotives

Great resource, even for non-designers.......2005-09-18

A great introduction to logo design process. The first part of the book is about the process and the second part is a catalog of case studies.

This book will not teach you how to draw your logo in your favorite vector-based drawing program, but gives you a bird's eye view on process and it does it great: it is easy to understand and covers important topics as asking the right questions to make your logo successful. Because it talks about the process more, it does not go into details with e.g. typeface and color selection (there are books which cover those topics), but you can see how the complete identity was designed e.g. for Metropolitan Market. Recently I had to work with external graphics professionals to re-design the graphical identity of one of our products and this book's focus on the process has helped me a lot to understand and to set up project requirements.

I recommend this book to anyone who works with designers or interested in logo design.

Sparks creativity.......2005-08-17

You will not become the logo master overnight. This book is a decent resource for developing your own thought process in logo creativity.

The book is full of decent examples of "how we got here from there."

It is good reading and very educational but not necessarily a revelation.

Wonderful book for Graphic Designers!!.......2005-03-10

This book really takes you through every step of the process! It explains complicated ideas in an easy to understand format, loaded with excellent examples from today's top designers & firms. This is a must-have if you do Logo design. My only complaint, is with Rockport publications because I've read several of their books and they always seem to have frequent typos which sort of damages the credibility of the text.... but I guess I'm just picky. Other than needing spell check, this book is a wonderful reference book for any designer to keep in their library!

Average customer rating:

An Excellent Book for a Typophile!
Candy store for creative minds (recommended)
Great resource!
Fun, witty and informative
Explains the "hows" and "whys" of logo design well

Logo Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols
Leslie Cabarga
Manufacturer: How Design Books
ProductGroup: Book
Binding: Hardcover

Calligraphy | Instructional & How-To | Arts & Photography | Subjects | Books

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Logo Design Workbook: A Hands-On Guide to Creating Logos
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The Elements of Typographic Style

ASIN: 1581804369

Book Description

This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! There are many books on the market that simply display collections of logos and fonts, and that give the history of logos and fonts. But Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves. There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren't they all?).

This book has been almost unanimously acclaimed by professional letterers, logo designers and font creators, both young and old. It is currently in use as a text in many typography programs and several Design college educators have stated it is one of the few texts that "students are actually happy about having to purchase."

Customer Reviews:

An Excellent Book for a Typophile!.......2007-06-18

As a design instructor, I found this book an excellent resource for ideas and examples. It has a thorough explanation of Bezier curves, which is invaluable in understanding how vector based applications like Adobe Illustrator, work. Fine examples of type design are included as well.

Candy store for creative minds (recommended).......2007-04-01

Yummy! With humor, clear illustrations, and useful suggestions, Cabarga provides a wonderful resource for anyone who wants to be a letterer, illustrator, font or logo designer. But this hardbound book is not just for "wanabes." I found it includes comprehensive coverage of most everything learned throughout 30 years in the same disciplines along with new valuable timesaving tips. If I had the patience and tenacity to attempt such a compilation, it could be no more complete and not nearly as well presented as LOGO FONT & LETTERING BIBLE. My essay can now be reduced to three words: "What he says."

Leslie Cabarga, a talented illustrator and designer in his own right, does not limit examples to his own. World-renowned artists such as Gerard Huerta, Michael Doret, Tim Nikosey, Tony DiSpigna, and Seymour Chwast -- four dozen in all -- contribute to the wealth of inspiration. In the 1980's I had the privilege of working with uncles for one of these typography leaders -- producing over 200 hand-lettered packaging logos. It was there that I first saw an original triple outline inking of flourished letters by Gerard Huerta and was privileged to study a fraction of the techniques used.

Cabarga urges readers to become critics of their own work. This also reminds me of employment at the Huertas. A bulge could occur when joining curves using technical pens. After working on it for a while and thinking to myself "It's good enough," this infinitesimal area would be the first thing the creative director would point out. After admitting that I saw it too, he remarked, "If you saw it, why show it to me?" I quickly learned to be obsessively concerned about adjoining curves. Ink bulges may not be a problem today with digital lettering but there are other telltale signs of an amateur. Cabarga shows what to look for.

Your eyes are in for a tasty treat. Beautiful examples of calligraphy, and their influence on Roman font characters, are well demonstrated and discussed. But the book is by no means limited to calligraphy. Cabarga patiently differentiates cartooning, illustration, logo design, icon artwork, trademarks, and font design. LOGO FONT & LETTERING BIBLE compares digital tools such as the now defunct Macromedia FreeHand (my past favorite), Adobe Illustrator (which has supplanted the former), the seemingly forgotten Mac OS 9 version of Macromedia Fontographer (which in 2005 was integrated into the FontLab line of digital typography tools and updated to Mac OS X -- hooray!), and the preeminent FontLab.

LOGO FONT & LETTERING BIBLE covers the history of typography and encourages users to build a library of signage photos and magazine scraps for inspiration. Each subject I thought might be overlooked was eventually covered. Even esoteric techniques such as what I refer to as character ink reservoirs (called clog reduction on page 115) are here. Skeleton Strokes on page 152 demonstrates wonderful timesaving suggestions for digital lettering. Optical character spacing and stroke widths are discussed in detail beginning on page 112. Do you want to learn how to clean up the best scans for converting drawings to vector art? Jump over to page 158. Everything you want to know about Bezier (pronounced "Bez-zee-ay," thank you) curves but were afraid to ask is, well, practically everywhere but particularly in the section Bezier Curves for Cowards that begins on page 140.

Mississippi readers will approve. Just as I was thinking, the author needs to demonstrate how to arch text on a path (FreeHand did a better job than Illustrator), I turned to page 191 and, bam! There it is. The comparison on page 226 of residual shape differences in Illustrator and Fontographer after Bezier points are removed from a path is insightful. Not to leave you hanging, the book concludes with suggestions for getting work, building a portfolio, and negotiating fees. Additional resources and a helpful index rounds out 240 pages, which, like all trips to a candy store, seem to end too soon.

Great resource!.......2007-03-09

I found the book to be a great resource in logo creation. The mock logos section quickly steers one in the direction to go in your own projects. The typography part of the book is also a very interesting read. With examples and the background for the fonts in use today.

You can of course find all of this information on your own and in fact most of the issues in this book are familiar to a seasoned designer. But still I found it tremedously interesting to refresh the knowledge of the letters and their different forms.

One minus for me was in part a very cluttrered layout. Though not unreadable it was in places quite colourful and abundant - to a point where the main issue sometimes took a second seat. All in all a great book. Highly recommended!

Fun, witty and informative.......2007-03-05

A designer colleague loaned me this book and it has been a very enlightening and hilarious read. Leslie Cabarga is a very effective communicator; he combines humor, graphics, and verbal communication to tremendous effect, and beginner types like myself come out much richer for the experience. There's really a lot in this book, whether you're looking for hard and fast rules or maybe just a more robust visual sensibility, and it's got plenty of wit to spare.

Highly recommended.

Explains the "hows" and "whys" of logo design well.......2007-02-24

I picked this guide up while shopping for graphic design books at my local Borders. While most of the other references on logo design were either shoddy books for non-designers or glorified portfolios with little explanatory text, this book actually delves into a discussion about good logo design.

Understanding the "hows" and, most importantly, the "whys" behind a designer's decisions is more useful for learning and improving your own design work. The author explains these things clearly and with more personality than your typical reference guide author. I bought this book only a couple of weeks ago, but I've already reread it several times because it's a fun read and packed with information.

Visually, the book is loaded with a smorgasbord of strong logo and typeface examples. This was one of the things that caught my attention at first glance, and it still makes this guide a good place to look if you need a starting point for logo concepts. There's even specific sections that cover, for example, a variety of popular icon styles (and their character) and a spread showing period typefaces from the Dark Ages to the present. The pages themselves are printed using a fine screen, so all of the vector art appears clear and crisp.

The only thing that bugs me about this guide is that a lot of effort has gone into the imagery, layout, and overall presentation of the book, but the editor didn't catch that "pallet" (as in "makeshift bed") was used everywhere that "palette" should be. A minor error in the grand scheme of things, but one that appears consistently from cover to cover.

The English-Greek Reverse Interlinear New Testament: English Standard Version

Average customer rating:

A Kids Bible that isn't Moronic
Love it!
ESV Bible
Great quality Bible and translation
Best overall interlinear

The English-Greek Reverse Interlinear New Testament: English Standard Version

Manufacturer: Crossway Bibles
ProductGroup: Book
Binding: Hardcover

General | Christianity | Religion & Spirituality | Subjects | Books

General | Bible & Other Sacred Texts | Religion & Spirituality | Subjects | Books
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The Listener's Bible - ESV (4 MP3 CDs)

ASIN: 158134628X

Amazon.com

Christians who have longed for a more readable literal Bible translation will find much to praise in the English Standard Version. The ESV's translation team of over 100 members has admirably attempted to preserve the stylistic variety of biblical authorship and ease of reading (at the eighth-grade level) despite the word-for-word translation, which historically has resulted in a choppier text flow. Bible study aficionados will appreciate the short introductions to each book, an extensive center column cross-reference system, full-color maps, and a 14,500-entry concordance. The hardcover edition includes the basic Bible frills: a presentation page, as well as marriage, birth, and death registries. There are some luxurious touches as well. The free, prepackaged CD-ROM has the ESV text, KJV Bible for comparative study and use with Strong's Concordance, Nave's Topical Bible, the Crossway Classic Bible Commentary, and others. These extra bonuses are a good incentive to take the English Standard Version for a test drive. --Cindy Crosby

Book Description

This state-of-the-art reverse interlinear New Testament, created in partnership with The German Bible Society and Logos Bible Software, breaks with the convention of traditional interlinear texts by keeping the English as the top-line entry and placing the Greek text underneath it. This approach allows you to see firsthand the accuracy with which the translators of the English Standard Version of the Bible (ESV) rendered the Greek text.</p>

The ESV is an âessentially literalâ translation of the Bible, emphasizing word-for-word accuracy and precision along with literary beauty and readability. The publishers of the ESV have partnered with Logos Bible Software, the premier Bible research software developer, to publish this helpful resource. It will benefit anyone who desires to study the English text of the New Testament alongside the original.</p> <h3>Valuable Resources Included</h3> <ul>

Transliterations of all Greek words for easy pronunciation</li>

Strong’s numbers for effective cross-referencing to other study tools</li>

Morphology of each word</li>

Free electronic version of the ESV on CD-ROM, with additional study tools</li> </ul>

Customer Reviews:

A Kids Bible that isn't Moronic.......2007-06-11

When my seven year old son decided that he wanted his own Bible, I knew it would be difficult to find the right one for him. He has been reading my bible for a while, and said he would like it if there were pictures. We looked around for a week or so and finally found this Bible. It is fabulous. It does have pictures and is definitely geared for kids, but it is a real Bible. All the books are there, and they are un-abridged. Even better, it comes in the ESV which is a solid conservative translation.

Love it!.......2007-05-28

I absolutely love this Bible. We purchased two for our two boys. They are learning to have a "quiet time" and are memorizing scripture. We love the ESV translation as well. Only request -- make one in a soft cover!! (That fake leather stuff is great!)

ESV Bible.......2007-05-13

This translation is the best out there at the moment. It is literal enough to study with; yet easy enough to read so that the text is easily followed by those listening to it. The thinline version is a good size and I like the fact that this edition does not have red letters for Christ's words. I do wish that the Thinline Edition would have a reference system; but I guess you can't have everything! I would highly reccommend this edition and version!!

Great quality Bible and translation.......2007-04-15

I like the ESV. And this edition is very helpful. The cross references are wonderful because they help me to understand particular verses better. The line height in the text makes the text itself very readable. The translation itself is easy to read. I am very thankful to God for this translation that has been a constant means of hope in my life. Why, it's the greatest book ever written--The Bible! If you don't have one, here is a good place to start!

Best overall interlinear.......2007-04-07

Also available as a free add-on to the new Logos Research Systems electronic biblical reference libraries, is keyed to a 14,500-entry concordance. It doesn't have the accompanying Greek text like Interlinear for the Rest of Us: The Reverse Interlinear for New Testament Word Studies, but transliterates each word and is keyed to Strong's rather than Goodrick/Kohlenberger (though Mounce gives the Strong's number in his dictionary appendix). Also, a Holman CSB Reverse Interlinear (B & H Publishing Group) is in the works that covers the entire Bible. The New Testament portion follows the earlier work of John Kohlenberger in giving attention to phrase construction rather than formal word-for-word correspondences.

Average customer rating:

Very useful...
a necessity for every graphic designer!

Logo Design That Works: Secrets for Successful Logo Design (That Works Series)
Lisa Silver
Manufacturer: Rockport Publishers
ProductGroup: Book
Binding: Paperback

General | Design & Decorative Arts | Arts & Photography | Subjects | Books

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How to Design Logos, Symbols and Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media
Logo Design Workbook: A Hands-On Guide to Creating Logos
Logo Font & Lettering Bible: A Comprehensive Guide to the Design, Construction and Usage of Alphabets and Symbols
The Secret Language of Symbols: A Visual Key to Symbols and Their Meanings
LogoLounge: 2,000 International Identities by Leading Designers

ASIN: 156496759X

Book Description

Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.

Customer Reviews:

Very useful..........2007-01-10

this book is a very useful guide. i am a junior designer and i appreciate the details and stories that are provided for the logos in this book. whats just as important as the final project, is the process a designer goes thru to achieve the end result. this book does a good job at providing insight to that conceptual process.

a necessity for every graphic designer!.......2004-08-11

I love this book, and refer to it often. It has tons of logo illustrations, along with the idea behind the design of the logo. Some logos even include the brainstorm/mockup sketches that were made to show to the client, so you know what was going through the designer's head. It is so great to see how other designers think. It also has timelines that go through certain logos that have been around a very long time, and shows the changes that they've gone through. A must-have for anyone who wants to try logo design.

How to Design Logos, Symbols and Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media

Average customer rating:

Nice book but not that helpfull
Great book at a great value!

How to Design Logos, Symbols and Icons: 24 Internationally Renowned Studios Reveal How They Develop Trademarks for Print and New Media
Gregory Thomas
Manufacturer: How Design Books
ProductGroup: Book
Binding: Paperback

General | Instructional & How-To | Arts & Photography | Subjects | Books

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Logo Design That Works: Secrets for Successful Logo Design (That Works Series)
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Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)

ASIN: 1581804563

Book Description

This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. The award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.

Customer Reviews:

Nice book but not that helpfull.......2003-12-01

I bought this book with the idea of creating logos but that was a mistake. But it's a great book when you are interested in processes. This book shows how companies design logos and their process of getting from start to end. So, much talk about the process, no talk about the techniques.

Great book at a great value!.......2003-08-23

I bought this book in the hardcover and still refer to it all the time. Awesome guide to how some of the top firms create logos and their process. I still recommend this book to everyone, especially at this price!

Average customer rating:

An Intelligent Response to Fundamentalist Evangelical Christians
Very hellenistic views
One of the very best books on early Christianity
An astonishing book - recommended
Missing the Jewish Element

Jesus Christ, Sun of God
David Fideler
Manufacturer: Quest Books
ProductGroup: Book
Binding: Paperback

General | Christianity | Religion & Spirituality | Subjects | Books

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Ancient Mysteries: A Sourcebook of Sacred Texts

ASIN: 0835606961

Book Description

The inner teachings of early Christianity and the numerical symbolism of ancient solar divinities.

Customer Reviews:

An Intelligent Response to Fundamentalist Evangelical Christians.......2007-05-11

This book is a a treasure to anyone interested in Comparative Mythology/Religion. Like "The Jesus Mysteries", it presents historical facts that relate to the shared metaphors of world religious thought over thousands of years. Whereas "The Jesus Mysteries" is a wonderful introductory book for people new to the concepts presented, this work provides in depth considerations more geared to a well educated and/or intellectual reader. I keep buying copies, as I keep giving this book to fascinated friends. It is a fabulous work of scholarship, presented in wonderful ways.

Very hellenistic views.......2006-12-25

This is a rather droll tome. There are few connections made between Jesus and the Sun other than some abstract mathematics and geometry. So as a spiritual book this one fails. As a sacred geometry treatise it is weak. It is more a historical overview of some of the parallels between the Sun as some aspects of the Christ archetype. But it fails to deliver the goods. If you are looking for information on sacred geometry (Vesica Pisces, etc) then you had better stay with Robert Lawlor. This book fails to deliver a deep or convincing message.

One of the very best books on early Christianity.......2006-05-24

David Fideler, PhD, has written a seminal work on ancient understandings of the cosmos and early Christian symbolism. Delving into sacred geometry, astronomy, and gematria, he explores the ancient world with meticulous scholarship and groundbreaking research and ideas. Replete with extensive diagrams and clear explanations, even for the lay person, this book is a must read for anyone interested in what really was indicated by many myths and parables of antiquity.

An astonishing book - recommended.......2005-03-28

I pick up this book regularly at easter time and re read some of the wisdom of proportion it contains. Selecting chapters and appendices to combine with my current projects and other reading material. Synthesis is the name of my game. This year I have synthesised ancient gematria and divine proportion into a sales seminar.
If you have ever wondered about the origins of christianity and its relationship with the cultures of the mediteranean at the time of its origination. This is the book with the answers.

Missing the Jewish Element.......2003-11-23

This author asserts pagan backgrounds to many Christian concepts and images. But he overlooks the fact that many of these concepts were in Judaism before much of a pagan influence crept in.

It makes more sense to think that most of these came from the Judaism of Jesus, rather than the paganism of the surrounding culture.

Programming Book:

Programming Book

Programming Book