Trademark Law

Patents, Copyrights & Trademarks for Dummies
Average customer rating: 4.5 out of 5 stars
  • Great Resource
  • Great Information for Business Beginners
  • Great entry-level book
Patents, Copyrights & Trademarks for Dummies
Henri Charmasson
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
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Patent, Trademark & CopyrightPatent, Trademark & Copyright | Intellectual Property | Law | Subjects | Books
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ASIN: 0764525514

Book Description

Having the great idea, creating the magnificent work of art, or coming up with the next fad is only the first step to cashing in on your creativity and hard work. Next up is protecting your intellectual property.

This book is for anyone who is intrigued by those three not-so-little words: patents, copyrights, and trademarks. That means you, if <ul type="disc">

  • You think you might be the next Thomas Edison or maybe another J.K. Rowling
  • Your company has recently developed a bold new corporate logo or eye-catching trademark
  • You’re thinking of a new concept in software, one that can revolutionize the entire manufacturing process
  • You’ve just dreamed up the latest in “latest things” </ul>

    Patents, Copyrights & Trademarks For Dummies explains, in layman’s terms, the basic nature, function, and application of intellectual property (IP) rights, including how you can acquire those rights, wield them effectively against your competitors, or exploit them lucratively through licensing agreements and other rewarding adventures. This book covers all of these critical concepts, and more: <ul type="disc">

  • Working with IP professionals
  • Presenting a patent explanation
  • Determining what is copyrighted and what isn’t
  • Protecting your commercial identity
  • Inspecting the basic elements of a license
  • Determining infringement
  • Avoiding the ten worst naming blunders </ul>

    With this book at you side, you’ll have a solid grasp of the processes involved in acquiring, registering, maintaining, and protecting the intellectual property rights due you and/or your company. You’ll be able to make informed decisions and speak confidently with the IP professionals you meet along the way. And you’ll have the tools and knowledge to take care of much of the work involved in the various research and registration processes.

    Customer Reviews:

    5 out of 5 stars Great Resource.......2007-03-29

    When I received this book I was blown away by how much useful information it contained. It was easy to read and understand, has quick references that pertain to your subject or you can skip to something more applicable, and was filled with up-to-date information on how to obtain a patent. A great resource!

    4 out of 5 stars Great Information for Business Beginners.......2007-03-09

    When you think of a product you may be under the impression that I need to patent my invention, but don't have to do anything else. Nothing can be further from the truth. Henri Charmasson spells out clearly in this well written, humorous book how one must wisely go out and protect their intellectual property. He cleverly steers you through the unfriendly and confusing halls of the USPTO - the Patent and Trademark office, and guides you to seeking out the advice of an IP professional, (namely a patent attorney). It is a must read for new business owners, and many established businesses can use the help as well. But after going through the book, you will learn one thing - "Do not to go about patenting and Trademarking by yourself. Get a professional to help you."

    5 out of 5 stars Great entry-level book.......2006-06-21

    I'm in legal with an IP background and this book is a great IP primer - I was pleasantly surprised by the depth. 'Dummies' is a misnomer as it provides entry-level to intermediate coverage.
    Intellectual Property for Paralegals: The Law of Trademarks, Copyrights, Patents, and Trade Secrets (West Legal Studies Series)
    Average customer rating: 5 out of 5 stars
    • Great book
    Intellectual Property for Paralegals: The Law of Trademarks, Copyrights, Patents, and Trade Secrets (West Legal Studies Series)
    Deborah E. Bouchoux
    Manufacturer: Thomson Delmar Learning
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 1401842879

    Book Description

    Trademarks, copyrights, patents and unfair competition are the four major areas of intellectual property law that are presented in full in this second edition. The methods by which each is created, procedures to register or protect each, the duration of rights, infringement, and new and international developments are addressed for each of the four fields, giving the readers the scope they need to apply this information in the practical setting. The specific tasks of paralegals involved in this area of law are presented in helpful checklists. Plus, a host of sample forms and agreements, statutes, charts, citations, case studies and much more make the material easy to digest and use in the practical setting. On-line Companion for this text includes Appendices A-E, chapter summaries, trivia, and Internet resources.

    Customer Reviews:

    5 out of 5 stars Great book.......2007-05-13

    I got this book when I first started working as a paralegal for a patent attorney. It gave me a great understanding of Intellectual Property. Great to learn the basics, of course there was more to learn on the job.
    How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edition
    Average customer rating: 4.5 out of 5 stars
    • Most Helpful...
    • A Good Read
    • This will get you pumped up!
    • How to License Your Million dollar Idea
    • How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edi
    How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edition
    Harvey Reese
    Manufacturer: Wiley
    ProductGroup: Book
    Binding: Paperback

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    Similar Items:
    1. The Complete Idiot's Guide to Cashing in On Your Inventions
    2. The Inventor's Bible: How to Market and License Your Brilliant Ideas
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    ASIN: 0471204013

    Book Description

    TURN YOUR GREAT IDEA INTO A GREAT BIG FORTUNE...

    We all have great ideas, and every day, ordinary people turn their simple, clever ideas into products or services that earn them millions in royalties. So what separates those who earn money exploiting their ideas from those who dont? The answer is in your hands; this book gives you all the information and all the motivation you need to turn your ideas into money without investment or financial risk.

    In How to License Your Million Dollar Idea, Second Edition, Harvey Reese, a successful new product developer, consultant, and licensing agent, reveals his system for creating commercially profitable ideas and his secrets for turning them into lucrative licensing agreements. Not only will you find nuts-and-bolts information on the licensing process, youll also learn how to formulate an idea and find the motivation to grow that idea into a fortune.

    Totally revised and updated, this Second Edition covers recent changes in patent law and how the Internet has impacted modern licensing. Reese includes his proven step-by-step process for formulating an idea that manufacturers are willing to pay for, researching its authenticity, obtaining patents, finding prospects, negotiating the deal, and beyond. Filled with examples of successful, well-known licensing ventures, How to License Your Million Dollar Idea, Second Edition also features an expanded appendix of sample patent forms, licensing agreements, disclosure statements, publications, contact information, and more.

    Customer Reviews:

    4 out of 5 stars Most Helpful..........2007-06-08

    I came up with an invention and had no idea how to protect it or what direction to go next. I had read several other books but Harvey's book rocked!! It gave me so much of the information I needed, I am considering submitting my idea to Harvey Reese to see if he can obtain a licensing agreement.

    4 out of 5 stars A Good Read.......2007-02-03

    Straight forward tips and tactics about how to turn an idea into royalties. Worth the read if you think you have an idea that could make money.

    5 out of 5 stars This will get you pumped up!.......2006-08-27

    This is book is an easy read, with a lot of very relevant information. I own a small product development company and the information here is accurate and maybe most importantly very motivating. Read it, and get moving on taking your product from an idea to making money.

    4 out of 5 stars How to License Your Million dollar Idea.......2006-08-23

    This reference book is filled with lots of valueable and helpful information and is a great resource for those who wish to develop an idea.
    Author seemed in conflict with other experts in one area. He insists that only a face-to-face meeting can bring results and he strongly suggests that an agent should be hired. Other experts advocate that successs can be had without following this path.

    5 out of 5 stars How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edi.......2006-02-23

    Very informational. Helped me get the ball rolling on my million dollar idea! Well worth the money spent and gave me some much needed clarification regarding the invention and submission process. Look for me and my idea soon!!!
    Software Patents / With 2006 Cumulative Supplement
    Average customer rating: Not rated
      Software Patents / With 2006 Cumulative Supplement
      Gregory A. Stobbs
      Manufacturer: Aspen Publishers
      ProductGroup: Book
      Binding: Hardcover

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      ASIN: 0735514992
      From Edison to iPod
      Average customer rating: 5 out of 5 stars
      • Great reference tool for marketing professionals
      • You won't file a patent tomorrow, but you will have a much better idea of how.
      • Everything You Need To Know
      • I love this book! It shows you how to protect your work
      From Edison to iPod
      Frederick W. Mostert , and Lawrence E. Apolzon
      Manufacturer: DK ADULT
      ProductGroup: Book
      Binding: Hardcover

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      ASIN: 0756626021

      Book Description

      Clear, concise, and accessible, this practical guide will give readers an unprecedented introduction to the fascinating world of Intellectual Property, one of the hottest and most misunderstood topics among business owners, inventors, and anyone with an idea. Frederick Mostert, one of the world's foremost experts, will help readers understand how, why, and when to protect their ideas and inventions.

      Customer Reviews:

      5 out of 5 stars Great reference tool for marketing professionals.......2007-05-17

      This is a very expert guide in a very accessible form. It has great information in a friendly easy to access format that is very helpful for clarifying complex issues. I think this is a good tool for anyone who owns their own business or is a marketing professional who deals with intellectual property issues.

      This makes it easy to understand the difference between trademarks, registered trademarks, copyrights, and various patent types.

      5 out of 5 stars You won't file a patent tomorrow, but you will have a much better idea of how........2007-04-14

      This was a really great read. The book doesn't lay out a step-by-step method for filing patents or trademarks, but I think it is a lot more useful than a book like that.

      The book gives a great detailed look at what each creative protection (patent, trademark, and copyright) can do for you. It does a really good job of explaining the protections, the requirements, and when each is appropriate. It also has a lot of great pointers on how to maximize your benefits and what to do when you have been infringed on. I highly recommend it to somebody who does not know much about these areas and would like to know more. It is a great start into the world of idea protection. A quick read and really easy to understand.

      5 out of 5 stars Everything You Need To Know.......2007-03-23

      When does a great idea turn into a personal fortune? How about when you hit the "send" button? Whether you're a novelist, inventor, a blogger or someone with the best chili in your town, today's technology makes it possible for the innovator toiling away in a kitchen or a garage to become an international marketer. It's also the perfect opportunity for your idea to become someone else's fortune. And that's where Mostert and Apolzon come in. They are two of the world's top intellectual property lawyers and, without a sentence of legalese, they define the major forms of intellectual property, dispel myths and tell you what you can do to register and keep your idea your own. The book is also colorfully illustrated with case histories of how products from Coca-Cola to Velcro became household words and how they stay that way. If you're thinking maybe your recipe or poem or song should be shared with the world, save yourself a lot of aggravation and put this book on your shelf.

      5 out of 5 stars I love this book! It shows you how to protect your work.......2007-03-22

      I really love this book! It explains in plain English how to protect your creations, whether they are artistic or useful. I sent it to a friend, whose brother invents all sorts of handy little gadgets, and he uses it. I sent it to my mother, who is a painter, and she uses it. I also sent it to a friend who writes how-to manuals, and he uses it! The book is easy to understand, and it's full of wonderful photographs and entertaining examples of the use of trademarks, copyrights, and patents. I never thought learning how to protect my work could be so interesting!
      Patents for Chemicals, Pharmaceuticals and Biotechnology: Fundamentals of Global Law, Practice and Strategy
      Average customer rating: 5 out of 5 stars
      • First rate
      • An outstanding publication
      Patents for Chemicals, Pharmaceuticals and Biotechnology: Fundamentals of Global Law, Practice and Strategy
      Philip W. Grubb
      Manufacturer: Oxford University Press, USA
      ProductGroup: Book
      Binding: Hardcover

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      ASIN: 0199273782

      Book Description

      The chemicals, pharmaceuticals and biotechnology industries worldwide rely upon being able to patent inventions in order to protect investment in research and development, and to reap commercial rewards. Philip Grubb's highly acclaimed book guides the reader through the legal and procedural complexities of the British, European, Japanese and US patent systems, and explains in detail the role of patent practitioners (both in-house and in private practice) in maximising the commercial potential of their client's or company's innovative products. This eagerly awaited fourth edition provides vital updating to take account of the latest legal developments, while retaining the focus upon the relevant technology and industry practices that sets it apart from more general books on patent law and procedure. Patents for Chemicals, Pharmaceuticals and Biotechnology provides a complete description of the techniques and industry know-how that underlie successful patent practice and portfolio management and will be invaluable to all patent agents and practitioners working in the area of patent law. With its lucid and accessible presentation and practical approach, this book will also be welcomed by scientists, researchers and managers without a legal background.

      Customer Reviews:

      5 out of 5 stars First rate.......2005-08-17

      This is an outstanding reference for the researcher and patent attorney alike. The book provides a solid overview of patent law in the major markets, with emphasis on pharmaceutical, chemical and biotechhnology patents. What distinguishes this book from others in its class, however, is the emphasis on practical and strategic aspects of patent filing and enforcement. The author has a lifetime's worth of experience in this field, and it shows. Moreover, the book is uncommonly well-written, with clarity and occassional humor. Highly recommmended!

      5 out of 5 stars An outstanding publication.......2003-03-30

      This is quite simply the best general work on patent law and practice I've ever read. Presented in clear, crisp language and with wit and flair, it is essential reading for anyone in the patent and allied professions and I would suggest mandatory reading for any students.
      How to Register Your Own Trademark: With Forms (How to Register Your Own Trademark)
      Average customer rating: Not rated
        How to Register Your Own Trademark: With Forms (How to Register Your Own Trademark)
        Mark Warda
        Manufacturer: Sphinx Publishing Inc
        ProductGroup: Book
        Binding: Paperback

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        ASIN: 1572481048
        Intellectual Property: Patents, Trademarks, and Copyrights
        Average customer rating: 4 out of 5 stars
        • A great IP text book
        • Primer, No Less
        • 200+ pages of useless copyright info.
        • A classic
        Intellectual Property: Patents, Trademarks, and Copyrights
        Richard W. Stim
        Manufacturer: Thomson Delmar Learning
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        5. Contemporary Color

        ASIN: 0766826651

        Book Description

        This book introduces readers to the origins of copyright law, the extent of trademark rights, and what is patentable. It covers such topics as rights granted under copyright, principles of fair use, the first sale doctrine, issues of ownership, copyright registration, and securing Internet domains. It is written for legal assistants and paralegals working in the intellectual property field. It includes step-by-step information to use and register the various forms required in intellectual property law, including trademark and copyright application as well as supporting documentation such as assignments and declarations. This comprehensive reference is a valuable resource for professionals specializing in the area of intellectual property. ALSO AVAILABLE - INSTRUCTOR'S SUPPLEMENT: Instructor's Guide (ISBN# 0-7668-2666-X). Call Customer Support to Order.

        Customer Reviews:

        5 out of 5 stars A great IP text book.......2006-01-28

        I got the first edition of this book because it was the required text for a course I took in UC Berkeley a number of years ago. I have been practicing IP law for about 10 years and I still use it as a quick reference (I also obtained the 2nd Edition). In my opinion this is a very well done book and an useful tool for someone who wants to have the overall picture of a complex issue.

        4 out of 5 stars Primer, No Less.......2004-09-28

        A waste of paper is rather harsh. Yes, this book is not for the paralegal, but I found that it was a great primer for those that may be interested in some of the operation of law -- exactly who I am. I have no real desire to be a paralegal or more, nor do I want to study law in school, but this book is great in that I am presented with basic information in readable form, with no background in law. I give this four stars because it seems to advertise highly technical information, when it really isn't.

        1 out of 5 stars 200+ pages of useless copyright info........2004-04-07

        A useless text for the real world. Patent paralegals are in demand and this book does not help prepare them. Copyright prosecution for paralegals is limited to finding the proper form that the client can fill-in themselves.
        A waste of paper!

        5 out of 5 stars A classic.......2000-06-11

        The work, written origionally for IP paralegals, trancends it's origional purpose and serves as a rational, readable introduction to IP. This books excellence has made it a standard for many years and it's quality remains undiminished.
        Literary Law Guide for Authors: Copyrights, Trademarks and Contracts in Plain Language
        Average customer rating: 5 out of 5 stars
        • Insightful and Effective
        • Certainly a book for the shelf of an author, small business owner who write publications, and infopreneurs!
        • Understand Legal concepts easily with this book!
        • Well-written, to the point and organized!
        • Invaluable Resource All Writers Should Invest In
        Literary Law Guide for Authors: Copyrights, Trademarks and Contracts in Plain Language
        Tonya Marie Evans , and Susan Borden Evans
        Manufacturer: FYOS Entertainment/Legal Write Publications
        ProductGroup: Book
        Binding: Paperback

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        ASIN: 0967457963

        Book Description

        The Literary Law Guide for Authors provides essential information about copyright and trademark law. The text and illustrations teach authors how to protect their work and how to avoid common pitfalls associated with writing that may expose a writer to legal liability.

        This title breaks down complicated boilerplate language most commonly included in publishing contracts and analyzes the clauses from the author's perspective.

        The Literary Law Guide for Authors includes valuable forms commonly used by authors, including forms to register copyrighted materials and to engage the services of artists and other independent contractors on a work-for-hire basis. Also included is a sample publishing contract form with commentary and a list of references to obtain supplementary information.

        The Literary Law Guide for Authors is an indispensable writing tool for all writers. A successful writer is an informed writer who understands the legal advantages, disadvantages, and intricacies involved in the business of writing.

        Customer Reviews:

        5 out of 5 stars Insightful and Effective.......2007-06-03

        Insightful and Effective would be the best two words to describe the advantages of this book. This book lays out literary law in a non-complex way that is very easy to grasp. Dangerous publishing coups could be avoided by implementing all of the book's stratagies when applicable. The details about electronic rights has really enabled me to see the full value of my children's books. Since reading the book, I surveyed many author friends of mine who unbeknownst to them, had signed away valuable electronic rights that their publisher stand to make a bundle on. Also, being told the vast difference between copyrights and trademarks saved me a lot of money that I would have spent needelessly on protecting my products when in fact I had already taken the proper steps. This book takes the paranoia out of negotiating with publishers and has taught me the precious lesson of knowing that everything is truly negotiable, especially when it's your property at stake. I tell everyone I meet about this book.

        5 out of 5 stars Certainly a book for the shelf of an author, small business owner who write publications, and infopreneurs!.......2007-04-14


        I thoroughly enjoyed reading this book. I think it does a wonderful job of describing the law and legal issues that an author should know about if they are going to take full advantage of their work product. Knowing the information contained in this book will most assuredly help a small business owner who creates publications to market her company and/or to provide herself with credibility. Definitely a must read for any infopreneur, too!

        Interestingly the subject matter included in this book is fairly simple on the grand scheme of things regarding the law. I don't remember a course at either of my law schools that focused on this material. There certainly was a course on Intellectual Property, but that subject is larger than what this book covers. That course covers the real meat of intellectual property: Patent Law. Authors don't need to concern themselves with that subject.

        My favorite parts of the book were chapters 2 (Copyright), 4 (Fair Use & Permissions), 7 (Trademark), and 10 (A Brief History of Intellectual Property). I'm glad chapters 3, 8, and 12-14 were included, too. Those talked about how to apply for IP protection with the US Copyright and US Trademark offices, as well as basics about the law of contracts and agreements.

        I also enjoyed poking around the Net to learn a bit about the author. I only did this because of the way the author wrote her book. She included herself as part of the book's content. She is a somewhat young attorney who has an athletic background and clearly a drive to be a successful entrepreneur. The world would be a better place if there were more women like her.

        I would have enjoyed the book more if it had not been ALL law. For example, while it is true that an author gets substantial protection from registering her copyright so she can sue and get damages. Most writings don't merit filing for such protection. I think it should have been pointed out that some writings don't really need the full range of protection, while others certainly do. If I write a 10-page ebook that helps me market my Web site. Do I really care if someone steals that from me? Probably not. But if I write a 170-page booklet that I sell at my seminars and workshops, then I better register my copyright because some real effort went into that publication and my seminars need it for credibility. I'd be at a loss if someone stole it. Things like this could have been included in the instant book being reviewed to make it better. 5 stars!

        5 out of 5 stars Understand Legal concepts easily with this book!.......2006-06-28

        I had the absolute pleasure of meeting Tonya Marie Evans at the Book Expo of America in Washington DC this year and she is a smart, enthusiastic, driven woman. This book should be required reading for anyone wishing or thinking about writing and publishing a book. This book will help you understand the process in plain english. This book clearly explains complicated legal issues, offers examples and answers your questions. This is a book you will want to keep on your desk and refer back to again and again. I recommend this to each person who sends me a book to review or asks me any type of publishing question.

        5 out of 5 stars Well-written, to the point and organized!.......2004-09-28

        Literary Law Guide for Authors is my 'gold medal'. I treasure this well-written and VERY easy-to-read book! I've written (self-published) a children's book and currently writing a spiritual anthology. In both cases, I desperately needed contract forms and from searching the internet and communicating briefly with the author, I ordered this book. The forms section (in addition to the CD) included every bit of information I needed to create and provide a professional looking contract. I just can't say enough of this book. TIMELY. WELL-WRITTEN. INFORMATIVE.

        buy it!!!

        5 out of 5 stars Invaluable Resource All Writers Should Invest In.......2003-12-06

        Finally, here's an all-inclusive, easy-to-understand book about issues of intellectual property, copyright, trademarks, online works, the Fair Use doctrine, contracts, agreements, and more. By using helpful symbols and clearly written descriptions, these legal experts provide, in one volume, a wealth of information critical for authors to know. With a little patience, anyone can understand the information the Evans attorneys provide.

        They also cover issues such as privacy, domain names, a brief history of intellectual property law, and information about pending legislation. I found the section on agreements for Publishing, Collaboration, and Licensing especially helpful. I did not realize that each book also comes with a CD-ROM containing sample forms and contracts-an extra added bonus that makes this book an invaluable resource all writers, new and experienced, should invest in. Highly recommended.
        Trademark: Legal Care for Your Business & Product Name
        Average customer rating: 4.5 out of 5 stars
        • Good reference book for the rest of us.
        • Good Introduction for the Non-Professional
        • A VERY HANDY REFRENCE AND OVERVIEW A GOOD STARTING POINT.
        • Very useful background information for laymen
        • Invaluable resource for folks starting a new business.
        Trademark: Legal Care for Your Business & Product Name
        Stephen Elias
        Manufacturer: NOLO
        ProductGroup: Book
        Binding: Paperback

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        Similar Items:
        1. Patent, Copyright & Trademark: An Intellectual Property Desk Reference (8th Edition)
        2. The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing
        3. Copyright Handbook: What Every Writer Needs to Know
        4. Patents, Copyrights & Trademarks for Dummies
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        ASIN: 1413303587

        Amazon.com

        Names, logos, and other unique corporate identifying marks are the true calling cards of any business, and the third edition of Trademark: Legal Care for Your Business & Product Name, by attorneys Kate McGrath and Stephen Elias, explains in an easy-to-understand fashion how to choose these vital assets properly and then protect them diligently. Revised to reflect changes that have come about because of the advent of cyberspace, it offers clear instructions on initial selections, searches to ensure availability, state and federal registration procedures, correct use, and adjudication of any disputes that result.

        Book Description

        Trademarks -- the names and symbols that identify your business, brand and products in the marketplace --are important assets that you need to choose carefully, then vigilantly protect.

        With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to:

        *choose distinctive marks that competitors can't copy <BR>*search for other marks that might conflict with your own <BR>*register your name or other mark with the U.S. Patent & Trademark Office (USPTO)

        *protect your marks from use by others and maintain their legal strength <BR>*understand and resolve trademark disputes outside the courtroom <BR>*apply trademark law to domain names and web pages

        Thoroughly revised and updated, the latest edition of Trademark provides all new information regarding the latest domain names, changes to the USPTO's electronic trademark programs, new electronic forms for various marks, new information on the Federal Dilution Act -- and much more. It also includes a new glossary of trademark terms.

        Includes all necessary forms and step-by-step instructions to register a mark with the USPTO.

        Download Description

        "Protect the marks that mean everything to your business. Trademarks -- the names and symbols that identify your business, brand and products in the marketplace -- are important assets that you need to choose carefully, then vigilantly defend. You can protect: business names product names product packaging logos slogans domain names anything that identifies your company, product or service! With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to: choose marks that competitors can't copy search for other marks that might conflict with yours register a name or other mark protect and maintain your marks' legal strength understand and resolve disputes outside the courtroom Thoroughly updated, the 7th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes. "

        Customer Reviews:

        5 out of 5 stars Good reference book for the rest of us........2007-01-12

        Nolo Press once again did not disappoint me. I was looking for basic information about the Trademark process and they provided a description in "plain-English" that walked me through the process, defined terms, even offered some advice on how to handle disputes.

        Good reference for us non-lawyers!

        5 out of 5 stars Good Introduction for the Non-Professional.......2005-11-10

        This book is an excellent introduction to the concepts of trademarks. It's in its seventh edition, so it's been around long enough to get errors worked out and up to date enough to reflect the latest legal changes.

        This book is a good introduction to trademark law. It seems to fit into two categories. If you're working for a big company (or a company that wants to grow big) use this for its information value and then go get professional trademark help from a specialist attorney.

        If you're a little company like me, this is probably all that you need. For a dozen years I've owned the domain name [...]. I got a nasty letter from the attorney for Doubleday Book Clubs saying that I was infringing on their domain name of [...] and that they wanted me to stop. I wrote back to them and said that I wasn't infringing because I didn't run a book club, my pages didn't look at all like theirs, etc. I never heard from them again.

        Mr. Elias, if you happen to read this, in your next edition, I'd like to see you expand Chapter 2 on domain names. They haven't replaced trademarks, but are becomming more and more important.

        4 out of 5 stars A VERY HANDY REFRENCE AND OVERVIEW A GOOD STARTING POINT........2005-10-16

        To my knowledge, the best, simple, handy reference for Trademark available.

        It's very useful in planning and getting an overview.

        I give the book a 4 because anyone who can take the complexities and vagaries of legalese and make a useful book deserves it. I can not give them a 5 because they did not (and to be fair perhaps could not) address more of the vagaries of conflicting use and claims of trademark - perhaps that is another book.

        Very good overall, you won't be dissatisfied especially if used in conjunction with further state and web research.

        5 out of 5 stars Very useful background information for laymen.......2003-12-25

        This is a great resource for marketing professionals, entrepreneurs, and non-trademark attorneys to understand the basics of trademark law. However, this book is no substitute for professional legal advice from an experienced trademark attorney when it comes to protection a property that is becoming scarce and more valuable as business migrates into the online world.

        4 out of 5 stars Invaluable resource for folks starting a new business........1999-07-23

        If I'd read this book before starting my business several years ago, I would have saved thousands of dollars invested in a company name (letterheads, business cards, brochures, advertising, etc.) I discovered was really not mine to use. For those who are serious about building a business in today's global, electronic marketplace, it's absolutely essential the name of your business be strong,well-protected and NOT THE LEGAL PROPERTY OF SOMEONE ELSE. This book will give you the basic knowledge to get off on the right foot. And it will save you huge legal fees today and in the future.

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