Law Office Education

Client at the Core: Marketing and Managing Today's Professional Services Firm
Average customer rating: 5 out of 5 stars
  • Marketing 101, 201, & 301 for Professional Services
  • Gerry Riskin (co-author Herding Cats and Beyond Knowing
  • Required reading for my marketing leaders
  • Aquila and Marcus Deliver Practice Advice for Success
  • Focus on Application
Client at the Core: Marketing and Managing Today's Professional Services Firm
August Aquila , and Bruce W. Marcus
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

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  4. Developing Knowledge-Based Client Relationships, Second Edition: Leadership in Professional Services
  5. Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

ASIN: 0471453137

Book Description

"Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey practical, well thought-out ideas."
- Patrick J. McKenna, a leading international consultant to professional service firms

"The authors have captured the changing role of professional services marketing and firm management. There is valuable insight [in this] down-to-earth guide to competing successfully in the new environment."
- David Maister, author and consultant

"The book is a masterpiece! Aquila and Marcus have produced the essential guide for managing a professional services firm. They've marshaled their considerable real-life experiences and far-reaching vision into a veritable operating manual for the successful firm."
- Rick Telberg, Editor at Large, American Institute of Certified Public Accountants

"At its heart, this book is the running shoe for legal and accounting professionals who want to put the client first. Following the evolution of the industry over the past twenty-five years, this must-have for every professional services firm is the key to leading in the turbulent and highly competitive waters ahead."
- Richard S. Levick, Esq., President, Levick Strategic Communications, LLC coauthor, Stop the Presses: The Litigation PR Desk Reference

"Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each. The chapters on firm governance and paying for performance are thought provoking and certainly challenging to the conventional wisdom. If you want a better understanding of marketing and leading a professional firm in these turbulent times, this book is essential."
- Ronald J. Baker, author, Professional's Guide to Value Pricing and The Firm of the Future

"Client at the Core is a commonsense approach to keeping your professional services firm relevant in the twenty-first century's client-driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose."
- Jeffrey S. Pawlow, Managing Shareholder, The Growth Partnership, Inc.

Download Description

"August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today's professional services firm. It is creative and thorough."
-Gerry Riskin, Partner, Edge International
"The authors have captured the changing role of professional services marketing and firm management. There is valuable insight [in this] down-to-earth guide to competing successfully in the new environment."
-David Maister, author and consultant
"The book is a masterpiece! Aquila and Marcus have produced the essential guide for managing a professional services firm. They've marshaled their considerable real-life experiences and far-reaching vision into a veritable operating manual for the successful firm."
-Rick Telberg, Editor at Large, American Institute of Certified Public Accountants
"At its heart, this book is the running shoe for legal and accounting professionals who want to put the client first. Following the evolution of the industry over the past twenty-five years, this must-have for every professional services firm is the key to leading in the turbulent and highly competitive waters ahead."
-Richard S. Levick, Esq., President, Levick Strategic Communications, LLC
coauthor, Stop the Presses: The Litigation PR Desk Reference
"Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each. The chapters on firm governance and paying for performance are thought provoking and certainly challenging to the conventional wisdom. If you want a better understanding of marketing and leading a professional firm in these turbulent times, this book is essential."
-Ronald J. Baker, author, Professional's Guide to Value Pricing and The Firm of the Future
"Client at the Core is a commonsense approach to keeping your professional services firm relevant in the twenty-first century's client-driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose."
-Jeffrey S. Pawlow, Managing Shareholder, The Growth Partnership, Inc.

Customer Reviews:

5 out of 5 stars Marketing 101, 201, & 301 for Professional Services.......2005-08-31

This book should burnish the authors' already high reputations for having cogent, jargon-free, and street-smart things to say about what it's really like to try to market professional services. An unusual blend of (clear and lucidly stated) theory about marketing, and real-world insights into obstacles clients can throw up--not to mention the high barrier of internal resistance that "professionals" instinctively erect when asked to be marketers--this should be your starting point if you're facing the complexities of marketing in this environment.

Think that "marketing is just common sense?" Think again; it's both a discipline and an art. Aquila and Marcus will guide your hand at both.

5 out of 5 stars Gerry Riskin (co-author Herding Cats and Beyond Knowing.......2005-06-12

August Aquila and Bruce Marcus reward readers of Client at the Core with an imaginative map for the perilous journey through the twists and turns of marketing and managing today's professional services firm. It is creative and thorough.

5 out of 5 stars Required reading for my marketing leaders.......2004-09-25

August Aquila and Bruce Marcus have written a clear and comprehensive view of what every accounting or law marketer needs to know about this new, unprecedented professional services environment. Their book not only explains the new environment, but it's also a rich primer of practical "how-to" advice on all the marketing tools available to the professional services marketer. Strategy is fine, but I find that few books get down to the step-by-step implementation tactics involved in winning new business like this book does - that's one of its best points of differentiation. After reading it, I bought copies for every one of my regional, industry, service line and national marketing leaders.

5 out of 5 stars Aquila and Marcus Deliver Practice Advice for Success.......2004-09-07

In "Client at the Core: Marketing and Managing Today's Professional Services Firm," (Wiley, 2004) August J. Aquila, based in Minnetonka, Minn., and Bruce W. Marcus, in Easton, Conn., a pair of veteran consultants, combine their considerable experience, skill and insight into a veritable strategic planning operator's manual for today's consulting firm.

From the outset, they acknowledge "the professional world doesn't need another book on how to write a press release or write a brochure or run a seminar."

Instead, they provide a new perspective on the crucial subject of how to keep firms relevant to the needs of the marketplace -- mainly, creating clients and building a marketing culture.

They don't get tied up in ideas like "vision," or "mission."

Instead they talk about the new realities of the 21st Century and professions in turmoil: dot-coms gone bust, a stock market meltdown, and a rash of frauds, defalcations, misuse of corporate funds; and then a reformist reaction, still unfolding, that the authors term "a helter-skelter regulatory rush that was at least as punitive as it was appropriate. It would seem that the regulatory garment was cut to fit all, when all don't wear the same size."

"The time is past when just the presence of the professional was its own comfort factor. It's long been believed that the concept of the professional was so exalted, and so trusting, that people accepted advice unquestioningly. No more. The scandals of 2002 and 2003 seem to have bred a diminished - if unwarranted -- respect for professionals," they say.

"Traditionally, professional services have been a seller's market," according to Aquila and Marcus. But now the tables are turned. "It is now a buyer's market."

For today's professionals, here are six lessons you can take to the bank according to the authors:

1. Clients are more sophisticated. They no longer accept advice without questioning, challenging, demanding more reasoning and detail.

2. Because of the complexity of business today, clients demand that their professionals know more about the client's business and industry than ever before.

3. Professional services always function best when trust is at the heart of the relationship, but the corporate scandals of recent years have eroded that trust. That trust must now be regenerated. And the workings of trust are more important in the new economy than in the old.

4. Once the narrow structures of a profession were sufficient to serve clients. But clients now demand a broader spectrum of capabilities. The more broadly educated and well-rounded professional is the one with the greater advantage in meeting the needs of today's client. Clients demand that accountants know more than the basic skills of accounting.

5. Competition is now a fact of life. Clients know they have a choice.

Clients know the difference between marketing promises and professional services delivery. Today's client demands more real service and solutions -- not just a warm personal relationship.
To Aquila and Marcus, the new paradigm of professional services requires a new demand for partnership with the client and new participatory skills.

As they say: It's a buyers' market. Get used to it.

(...)

5 out of 5 stars Focus on Application.......2004-08-22

"Meaty and rich with texture. The authors understand the application of marketing concepts to the CPA profession at a very deep level, and communicate clearly and concisely."

"Every page was another 'Yes!' when reading about the application of marketing principles to the CPA world. The authors nailed it."

CLA Review Manual: A Practical Guide to CLA Exam Preparation
Average customer rating: 4.5 out of 5 stars
  • CLA Review Manual: A Practical Guide to CLA Exam Preparation
  • A great review manual and reference book
CLA Review Manual: A Practical Guide to CLA Exam Preparation
Virginia Koerselman
Manufacturer: Thomson Delmar Learning
ProductGroup: Book
Binding: Paperback

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ASIN: 0314206213

Book Description

This manual is a comprehensive study tool for the Certified Legal Assistant (CLA) Examination administered by the National Association of Legal Assistants, Inc. The manual thoroughly covers each section of the exam with extensive outlines, examples, facts, and charts for review. Sample tests are included at the end of each chapter. Tips for studying and successful completion of the exam are also provided. The new edition has been completely updated to reflect the latest changes in the law and the CLA Examination.

Customer Reviews:

4 out of 5 stars CLA Review Manual: A Practical Guide to CLA Exam Preparation.......2007-05-22

Good and comprehensive. I have no problem with the substantive value, however, the finish of the pages was raged and not trimmed properly. One part was extended way beyond the cover. Is this because Amazon gives a discount? Not something I appreciate in a book I will keep in my library for life. The prior issue was a better-quality product.

5 out of 5 stars A great review manual and reference book.......2000-06-07

This book was my primary source when I was preparing for the CLA exam. Coherent, organized and thoughtful, it is a "must buy" for CLA candidates. Until my book was borrowed (and not returned) by another legal assistant, the manual served as a handy reference manual in my practice.
Using Computers in the Law Office (West Legal Studies Series)
Average customer rating: 3 out of 5 stars
  • For beginners
  • Informative, but.....
  • Great learning tool
  • I would definately buy this again!
  • Highly Recommended
Using Computers in the Law Office (West Legal Studies Series)
Brent D. Roper
Manufacturer: Thomson Delmar Learning
ProductGroup: Book
Binding: Paperback

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ASIN: 1401809421

Book Description

Computer proficiency is required of all legal assistants in order for them to make considerable contributions in their professional settings. Using Computers in the Law Office provides the critical, up-to-date information needed to gain such skills. Important topics covered include Internet legal/factual research, legal timekeeping and billing, litigation support software, and case management and docket control software. And, recognizing that utilizing new-age technology leads to higher organization and productivity, the author has included thorough discussions on mobile computing, document management, security, ethics, the electronic courthouse and many other trends in legal computing.

Customer Reviews:

2 out of 5 stars For beginners.......2007-05-12

I purchased this book for a class (legal technology) which turned out to be as remedial as this book. While I believe it could be very useful for someone who is not used to navigating a computer, it really insults the intelligence of those of us who have grown up with technology. This book does have a few useful tips that clarify certain aspects of Concordance and other legal programs, but I find it easier to explore an unfamiliar program on my own without the tedious step-by-step process Roper uses in his lessons.

2 out of 5 stars Informative, but............2006-11-07

I purchaed this book for a Paralegal class. I had two very bad experiences with the book. First, the first copy I received had no Appendix in it, so I had to send it back. It was unfortunate, as I needed the Appendix to do an assignment. Secondly, the software that was provided was expired when I tried to load it into my laptop to do homework. I called the publishing company and they promised to send me a new disk; two weeks later and I still have not received it.
I will keep it as a reference source, but I hope that another book will be written for future students. If you do not need it for a class, PLEASE look for another book.

5 out of 5 stars Great learning tool.......2005-03-24

I bought this book for a legal assistant class and I enjoyed it. I learned a lot. It's hard to learn computers from a book - but not this one. The book comes with software and has tutorials and exercises that accompany the software. My class also liked the fact that there are tons of practical applications for how computers are actually used by practicing paralegals and legal secretaries in the book. Also, when it comes to litigation support - one of the most difficult legal computer applications to master - it was fantastic. It comes with three different litigation support programs, including Summation. Summation is fairly involved to learn and the book, tutorials, exercises and software did a good job of teaching this to me. I am confident now in my ability to do basic litigation support. The chapter on using the Internet to do legal and factual research was also excellent.

4 out of 5 stars I would definately buy this again!.......2005-03-18

This book is essential for anyone working in a law office. Computers are used in nearly every aspect of working in a law firm. The book is huge - nearly 700 pages - and it covers every main type of program used in a law office. It comes with software, and lots of exercises and I thought it was very easy to read and straight forward. It covers hard topics like litigation support and Access databases in a way that I could understand without totally going over my head. The book covers both entry level and advanced topics. For example in the word processing chapter the Word tutorial had 7 lessons that got progressively more difficult, starting with basic word processing and ending with mail merges and creating tables of authorities.

5 out of 5 stars Highly Recommended.......2005-03-14

I think this is a fabulous book. It comes with demonstration versions of 5 legal software programs including three litigation support programs, a time and billing program and a case management program. There were a number of in-depth, hands-on exercises for each program, so I really got to learn about each type of program by using it. Also, although I have used Access, Word, Excel and Powerpoint before, I liked the fact that there were in-depth exercises for learning legal applications for each of these programs. This is a very practical book.
NALA Manual for Legal Assistants
Average customer rating: Not rated
    NALA Manual for Legal Assistants
    National Association of Legal Assistants
    Manufacturer: Thomson Delmar Learning
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0766803937

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    This book is designed to serve as a quick reference guide for working legal assistants, as a textbook for paralegal programs and to assist legal assistants in preparing for the Certified Legal Assistant examination. Experienced legal assistants and attorneys prepared this manual. It is a collection of proven techniques and procedures used by legal assistants nationwide. The techniques described are examples of past successful solutions to actual assignments accomplished by working legal assistants. They may be used as starting points from which legal assistants may make changes, adaptations, and modifications in similar situations.
    The Electronic Evidence and Discovery Handbook: Forms,  Checklists and Guidelines
    Average customer rating: 5 out of 5 stars
    • Highly Recommended- Seventh Year Associate: National Law Firm
    • All Lawyers Need to Learn About Electronic Evidence
    The Electronic Evidence and Discovery Handbook: Forms, Checklists and Guidelines
    Sharon D. Nelson , Bruce A. Olson , and John W. Simek
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    ASIN: 1590316703

    Book Description

    The use of electronic evidence has increased dramatically over the past few years, but many lawyers still struggle with the complexities of electronic discovery. This valuable book provides lawyers with the templates they need to frame their discovery requests, and provides helpful advice on what they can subpoena.

    Customer Reviews:

    5 out of 5 stars Highly Recommended- Seventh Year Associate: National Law Firm.......2007-06-16

    I bought this book in December of the last year when the new rules regarding e-discovery took effect. I have found this book to be an invaluable resource. Many of the other resources are dated because they were pre-FRCP e-discovery amendments. Most of the materials are also available electronically on the included CD.

    5 out of 5 stars All Lawyers Need to Learn About Electronic Evidence.......2007-04-22

    Written by two practicing attorneys and a computer forensic expert, this book is chock full of incredibly useful explanations about elecronic discovery and computer forensics, and, as the sub-title promises, it is also chock full of forms, checklists and guidelines. From a preservation of evidence letter of electronically stored data, to pages of interrogatories relating to back-up systems, Internet usage and more, to samples of motions, orders, and subpoenas and even checklists for deposition questions and tips on hiring electronic evidence vendors, you couldn't ask for anything more to assist you in your quest for electronic documents. Also included are 249 electronic case digests and a detailed glossary written in plain english. Whether you are a divorce lawyer looking for the "smoking gun" email sent by your client's spouse to his or her lover, a criminal lawyer involved in proving or disproving an online pornography case, or a business lawyer trying to discover which employee is taking proprietary information from the company, this book is for you. And, because all lawyers should be proactive, this book is for ALL lawyers--so you can educate your clients, in advance, about their duties regarding electronic data, especially about the need for them to have document retention policies and procedures in place in case of any future litigation.
    The Successful Lawyer: Powerful Strategies for Transforming Your Practice
    Average customer rating: 5 out of 5 stars
    • Just what the lawyers ordered
    • Gift for Newly Admitted Attorneys
    • A practical resource: Be sure and take notes!
    • Well Endorsed and well deserved!
    The Successful Lawyer: Powerful Strategies for Transforming Your Practice
    Gerald A. Riskin
    Manufacturer: American Bar Association
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    ASIN: 1590315340

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    This comprehensive and inspirational book explains how a lawyer can transform his or her life into a more exciting, fulfilling, and profitable one by taking control of his or her destiny. Global management consultant and trusted advisor to many of the world's largest law firms, Gerald Riskin goes beyond simple concept or theory, and delivers a book packed with concrete advice that you can put to work right away. By using the principles found in this book, you can live out your dreams, embrace success, and awaken your firm to its full potential.

    Customer Reviews:

    5 out of 5 stars Just what the lawyers ordered.......2007-01-01

    The Successful Lawyer is the perfect mix of practical ideas and different approaches to the practice of law. Gerry Riskin offers new and experienced lawyers tips and tactics to help them not only be more successful in the practice of law, but have more fun and enjoyment doing it. The Successful Lawyer is a must read for any lawyer in any size law firm.

    5 out of 5 stars Gift for Newly Admitted Attorneys.......2006-08-17

    "The Successful Lawyer: Powerful Strategies for Transforming Your Practice" is a powerful tool to help young attorneys explore ways of growing their practice. Gerry Riskin uses short, practical examples taken from every-day practice to help attorneys focus on situations they certainly will be faced with at some point in their careers.

    The CD's of "The Successful Lawyer" are also a great teaching tool for individuals who spend time commuting in the car. Riskin effectively uses brief chapters to move the reader from topic to topic.

    This book and CD set would be a valuable gift for any newly admitted attorney.

    5 out of 5 stars A practical resource: Be sure and take notes!.......2006-07-12

    Legal consultant Gerald Riskin does a remarkable job of forcing practicing attorneys to look at their practice objectively, particularly from a client's point of view. He suggests early on that readers mark up the margins or keep a journal - good advice! I kept a list of pointers as I read to prioritize later. The author notes astutely that no lawyer is likely to do a full practice makeover, but anyone can read this book and come away with 3-4 things they can do immediately, at little or no expense, to improve their practice. By incorporating Riskin's suggestions, in manageable chunks of 3-4 at a time, any lawyer can expand their practice and (best of all) make their practice more satisfying. It is hard to imagine any attorney coming away from this very readable book without 20 or more ideas of things they want to change in their practice.

    5 out of 5 stars Well Endorsed and well deserved!.......2006-02-16

    This book was heavily hyped by Tom Peters in one of his blogs, and as most of you probably know, Tom Peters don't promote no garbage!

    This is a great book and well worth any professional taking the time to read . . . cover to cover. Bring a fresh highlighter to mark your favorite to-do's, a pen and your diary to post your personal action plans, and you will soon be on track to transforming your practice.
    Microsoft Word 2002 for Law Firms w/CD (Miscellaneous)
    Average customer rating: 5 out of 5 stars
    • Works Well For This Newcomer/Latecomer to Word
    • The Standard for MS Word in Law Firms
    • good for mds
    • Excellent book - Well Done
    • A Good Book, But Word is Not My Choice for Legal Documents
    Microsoft Word 2002 for Law Firms w/CD (Miscellaneous)
    Payne Consulting Group
    Manufacturer: Course Technology PTR
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    ASIN: 076153394X
    Release Date: 2001-08-02

    Book Description

    This comprehensive guide won't waste your time with features irrelevant to the legal community. Microsoft Word 2002 software contains features that finally meet the requirements that law firms and legal departments have been asking about for years. And this book explains them all! It provides industry-specific information about Word 2002 to help you operate effectively and efficiently in your legal environment. Whether you are completely new to Word or simply updating to the newest version, this book will increas your productivity and guide you to making the most of this new software.

    Customer Reviews:

    4 out of 5 stars Works Well For This Newcomer/Latecomer to Word.......2006-08-30

    The book weighs a ton and there's lots packed in it. Have not attempted to use the CD-ROM. Index helped me find specific answers to specific issues, since I don't know the program at all and had to hit the ground running. Have not been able to find answers to more esoteric matters, but the book has been invaluable for my quick-fix situations. Legal-specific and more useful on a daily basis than the "Dummies" book my boss bought. Thank you, Payne Consulting Group!!!

    5 out of 5 stars The Standard for MS Word in Law Firms.......2005-02-11

    Any law firm that uses MS Word has been influenced by the work of Payne Consulting. Payne Consulting was in a conference that went into a committee that worked closely with MS to influence Word and to make it compatible to what law firms got used to with Word Perfect. Interestingly, Word finally has a feature that offers you the opportunity to recover documents if you had not saved it the day before.....wow.....why didn't they do that for corporations.

    Well, if you are a Word Perfect user in a law firm today, you will want to open up new vistas by learning MS Word for Law Firms. I recruit in Legal, and this tool is useful to improving your skills and making a transition to a larger law firm possible.

    5 out of 5 stars good for mds.......2004-01-02

    real world advive for anyone interested in applications of word in a business setting

    5 out of 5 stars Excellent book - Well Done.......2003-06-11

    I found the book easy to follow with a lot of useful information in the form of tips and cautions. I purchased the book to prepare for the Word 2002 MOUS exam (and passed). I cannot recommend it highly enough.

    4 out of 5 stars A Good Book, But Word is Not My Choice for Legal Documents.......2003-05-26

    As a forced convert from Word Perfect, I was looking for a resource that would allow me to do two things: (1) learn Microsoft Word; and (2) integrate it into my practice.

    Ms. Payne's book helped me with the first task and made Word a much easier program for me to utilize.

    I was somewhat disappointed, however, in the second aspect. I would like to automate my litigation documents to a greater extent, but I couldn't fully realize this goal. At the end of the day, I'd like to turn out better, more polished legal documents, but, I think there are some limitations in either my own understanding or the software that prevent me from being as effective as I'd like. At more than 700 pages, Ms. Payne's book certainly contains a good deal of information and suggestions as to how Word can be used in a law firm environment, but I found it to be most helpful as a Microsoft Word resource.
    Practical Law Office Management, 3E (West Legal Studies)
    Average customer rating: Not rated
      Practical Law Office Management, 3E (West Legal Studies)
      Brent Roper
      Manufacturer: Thomson Delmar Learning
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
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      ASIN: 141802970X

      Book Description

      This is a practical, hands-on text designed for paralegal courses that cover day-to-day law office management topics. The text focuses on such important topics as client relations and communication skills; legal fees, timekeeping, and billing; client trust funds and law office accounting; calendaring, docket control, and case management; legal marketing; and file and law library management. A demonstration version of Thomson's Elite full-featured ProLaw software, a deep time and billing, accounting, document management, and case management program, is included along with in-depth software tutorials. Special features of this revision include an expanded focus on technology and ethics; up-to-date charts and graphs that present material in an easy to understand context; Internet sites and Internet exercises in each chapter; quotes from practicing legal assistants that provide current and real-life commentary; and an emphasis on hands-on, practical exercises including projects, cases, practical problems, and Excel tutorials for timekeeping and billing and trust accounting.
      Lawyers' Professional Development: The Legal Employer's Comprehensive Guide
      Average customer rating: Not rated
        Lawyers' Professional Development: The Legal Employer's Comprehensive Guide
        Ida O Abbott
        Manufacturer: NALP
        ProductGroup: Book
        Binding: Paperback

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        Lawyers' Professional Development is an in-depth guide to designing, implementing, and improving professional development programs for lawyers. Directed to anyone responsible for any aspect of lawyers' professional development within a law firm or other law practice setting, the book focuses particularly on four essential components of professional development: work assignments, mentoring, evaluations, and training.

        Additional chapters address program design; budgeting; coordinating professional development efforts with recruiting, summer programs, and orientation; knowledge management; professional development in corporate and government settings; and such special issues related to lawyers' professional development as women and minority lawyers, associate participation on committees, career guidance, succession planning, and the role of the ombudsperson.
        The Lawyer's Guide to Adobe Acrobat,  Second Edition
        Average customer rating: 5 out of 5 stars
        • A gem of practicality
        • Tells You Just What You Need to Know
        • Really Great
        • Excellent book for lawyers!
        The Lawyer's Guide to Adobe Acrobat, Second Edition
        David L. Masters
        Manufacturer: American Bar Association
        ProductGroup: Book
        Binding: Paperback

        AcrobatAcrobat | Adobe | Applications | Graphic Design | Computers & Internet | Subjects | Books
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        5. Adobe Acrobat 8 in the Office

        ASIN: 1590315367

        Book Description

        Now including information about Acrobat version 7.0 as well as 6.0, this book takes lawyers through the processes of working with PDF documents, allowing them to communicate like never before. They'll learn how to create, control, and more securely deliver intelligent, content-rich documents that can be opened by anyone using Adobe Reader. More and more court systems require electronic filing, and this is the definitive guide to the standard for those filing systems.

        Customer Reviews:

        5 out of 5 stars A gem of practicality.......2007-03-09

        Few books offer so many practical rewards for lawyers (indeed for anyone who uses Acrobat). Cleanly written and full of screenshots to aid you, this is a one stop shop for "everything Acrobat" a lawyer could possibly want to know. David Masters is renowned as a lawyer/expert who speaks nationwide about the use of Adobe Acrobat in law firms. If you get the chance to hear him speak, you'll thoroughly enjoy him in person, but the book is a reference tool that you'll go back to time and again. Most lawyers who read this book are shocked by the many things that Acrobat can do - and they practice better, more efficiently and more securely as a result. This book should be in every lawyer's library.

        5 out of 5 stars Tells You Just What You Need to Know.......2006-05-20

        More and more courts are allowing, if not requiring, that documents of all type be presented in electronic format either in addition to or in some cases instead of on paper. There are unquestionably a lot of lawyers who will assign the task of producing the electronic document to a secretary. But this is kind of like having a lawyer these days who can't use a PC - there probably are some, but they are getting fewer and fewer.

        This slim document, now in its second edition is aimed to enable lawyers (or their secretaries) to produce the .pdf documents desired by the court. It does not go into all the details of what Adobe Acrobat can do, that would take a thousand pages or so. It is not a book intended for the teckie who lives, breathes, and eats computers. It tells the lawyer what he needs to know to meet the courts requirements. At this it does a great job.

        5 out of 5 stars Really Great.......2005-07-25

        This book really walked me through using Acrobat Professional.

        I'm know computer wizard, and this book has been really useful to me.

        5 out of 5 stars Excellent book for lawyers!.......2005-03-18

        I really needed this book! It focuses on the functions of Adobe Acrobat 6 that lawyers need to use. Explanations are clear, illustrations are helpful.

        These are skills that a lawyer could choose to "leave to the support staff." The lawyers who do that are also the ones who can be productive and profitable practitioners in the 21st Century without touching a computer keyboard. (I assume there are a few of them somewhere.)

        The rest of us need to know how to create, manipulate and use documents in the PDF format. This book tells us how. Those who are experienced Acrobat users may not need it, but I am not and this book really gets right down to the things I need to know to use Acrobat in my work.

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