Books

1. The Economics Of Commodity Promotion Programs: Lessons From California
   

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2. Transculturalism: How the World Is Coming Together
   

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3. Corporate Financing and Governance in Japan : The Road to the Future
   

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4. Handbook of Marketing Scales : Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research)
   

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5. Hotel Butlers : The Great Service Differentiators
   

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Books