Lamb, Charles

Average customer rating:

Well writen and informative
Cluttered and a Deception
Current and Informative

Marketing (with InfoTrac)
Charles W. Lamb , Joseph F. Hair , and Carl McDaniel
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

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Accessories:

Grademaker Study Guide for Lamb/Hair/McDaniel's Marketing, 8th
NOW! Slimpack Access Code for Lamb/Hair/McDaniel's Marketing, 8th

ASIN: 032422155X

Book Description

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of learners. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.

Customer Reviews:

Well writen and informative.......2007-04-12

I read this book for my finance class and thought that it presented the material in a logical and meaningful way. There were interesting scenarios that it presented along with the information that helped illustrate the subjects. I recomend this book for anyone interested in marketing.

Cluttered and a Deception.......2007-03-10

The content is average, but the text is very cluttered with extraneous sidebar information, symbols, different colored headings, and purple "online" blocks on many pages. My biggest complaint is that one chapter is completely missing. When you get to chapter 19, there are learning objectives, an outline, and then the reader is directed to go online to see the chapter. If you want to take the book with you to read, you must be near a computer for chapter 19, or print it. I paid a lot of money for a text book, which I assumed was complete. It is not. I was cheated out of one of the chapters that I paid for and then I had to print it out to read it away from my computer. Not ethical. I am very disappointed with the authors.

Current and Informative.......2007-02-06

Overall, it is a good book. There are many great examples used with relevant companies highlighted. The information presented can be interpreted as biased and I often disagree with slant taken. The book layout and design is busy, and all of the supplemental features can be detracting at times.

Average customer rating:

Marketing
Charles W. Lamb , Joseph F. Hair , and Carl McDaniel
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

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PACS: A Guide to the Digital Revolution

ASIN: 0324362080

Book Description

With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles. An online megaresource, ThomsonNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.

Average customer rating:

Get to the basics without the heavy details
The Marketing Environment and Marketing Ethics

Essentials of Marketing
Charles W. Lamb , Joseph F. Hair , and Carl McDaniel
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Paperback

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Accessories:

Grademaker Study Guide for Lamb/Hair/McDaniel's Essentials of Marketing, 5th

ASIN: 032431664X

Book Description

ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.

Customer Reviews:

Get to the basics without the heavy details.......2005-11-10

It seems like marketing books are getting longer and longer, trying to make marketing more and more complicated. It isn't rocket science. Essentials of Marketing goes in the oppositer direction, giving you the basics of things that will work. Covers all phases of the marketing mix and does it with a style that isn't the usual stuffiness. The fact the book is in the 4th edition says it has staying power.

The Marketing Environment and Marketing Ethics.......1999-10-20

An Overview of Marketing , The Marketing Environment and Marketing Ethics,Consumer Decision Marking

Tales from Shakespeare: Children's Classics

Average customer rating:

Sweet short stories
A great work of literature in it's own right
Great intro for kids
A Treasure Book
Read it as a child and now use it as a professor

Tales from Shakespeare: Children's Classics
Charles Lamb , and Mary Lamb
Manufacturer: Children's Classics
ProductGroup: Book
Binding: Hardcover

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The Burgess Bird Book for Children (Dover Science Books)
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ASIN: 0517205742
Release Date: 1999-08-17

Book Description

In the twenty tales told in this book, Charles & Mary Lamb succeeded in paraphrasing the language of truly adult literature in children’s terms. Let us not underestimate young readers: they love a complex story with many and varied characters, twists of plot, and turns of fate as much as anyone — but they draw the line at reading in unfamiliar language. The Lambs provide a real feast of plain fare, and flavor it with as many tasty tidbits of Shakespearean language as they felt the young reader could easily digest. This deluxe Children’s Classic edition is produced with high-quality, leatherlike binding with gold stamping, full-color covers, colored endpapers with a book nameplate. Some of the other titles in this series include: Anne of Green Gables, Black Beauty, King Arthur and His Knights, Little Women, and Treasure Island.

Download Description

Charles and Mary Lamb's Tales retell Shakespeare's 37 plays in prose.

Customer Reviews:

Sweet short stories.......2007-03-02

Obviously, if you're an older reader well accustomed to the world of Shakespeare, this is NOT the book for you. These are "children" versions of Shakespeare plays. They're short, sweet, and a little simple, obviously. While they still have the same mature content as the plays, it feels more toned down.

You've got it all, really. Whatever Shakespeare play you love, you'll find it here, from "A Midsummer Night's Dream" to "Macbeth" and through "Hamlet". The stories are obviously the same, but the style is different. They feel a little like fairy tales, which is kind of the point. Children's stories, but of some of the greatest classics of all time.

These stories are fun to read, but don't think they're superb literature. They are a good way to spend an afternoon, but for older readers, the plays are still the way to go. This is better for older children and preteens who aren't quite ready to read Shakespeare himself, but can understand the stories themselves. I recommend it, but don't expect something incredible.

A great work of literature in it's own right.......2006-11-15

In this volume Charles and Mary Lamb turned 20 of Shakespeare's best loved plays into narratives for children , and it is a work of art in itself.
Written in 1807 , the stories are still easily readable and enjoyable 200 years later.
It is the ideal companion for one who finds Shakespeare hard to follow in the cold print of the play scripts but would like an easy and gentle introduction to his plays.
These stories are today read not only because they are an introduction to Shakespeare but they are the works of Charles Lamb and his sister.
The easy flow of Tales , the unity of style throughout , narrative sliding naturally into dialogue and dialogue into narrative , shows what talented authors the Lambs where.
Sub-plots and subsidiary inicidents and characters which give richness and variety to the plays on stage can confuse and mar the narratvies.

Thus they are often left out in the narratvies , leading a Shakespeare afficionado to perhaps be alarmed that the antics of Malvolio and the wit and pranks of Sir Toby Belch and Sir Andrew Aguecheek are left out of the Lamb narrative of Twelfth Night.
But if they where included they would have confused an already complicated story , one of mistaken indentity and familiar absurdity.

Charles Lamb gives his own ideas as to the sanity or lack thereof of Hamlet and often at the end of the comedies Mary Lamb writes of the characters living happily ever after , giving a longer time frame to the narratives than exisited in the plays.
This fresh infusion of the Lamb's own ideas and wisdom , made this a greater work than had they been mere critiques or precis of the plays themselves.

Great intro for kids.......2005-06-21

When I first began homeschooling my children I came across this book. Since we were to soon see a high school production of Midsummer's Night Dream I read the Lamb version aloud to them before seeing the performance. The results were amazing. My children had no previous exposure to Shakespeare. The Lamb's ability to retain some of Shakespeare's original language greatly enhanced their comprehension. They loved the story and we able to follow the play with ease, laughing and clearly enjoying themselves much to the frustration of some nearby adults who were completely lost. This book helped begin their love affair with Sir William. I am of the opinion reading a well summarized version of his plays and then watching a well done performance will make any child appreciate the genius that is Shakespeare's work.

A Treasure Book.......2005-05-21

If you want to learn as a novice the tales of Shakespeare, then this is the book to read. A children's novel of his famous plays. Now to the English Shakespearean scholar this would seem like Shakespeare for dummies, but I would only partially agree. This is a great book to be introduced and gives a general framework before reading him. Even after reading this, its not an easy task trying to read Elizabethan English, which even the experts argue on some of the terms and expressions used. And so, this book lets you understand and I find its written rather well in Charles and Mary Lambs authorship.

After reading this book, which also make good for second, third and fourth readings, I found it much easier to absorb a recent bio on Shakespeare which was very enlightening, Will of the World by Stephen Greenblatt and also other books which attempt explanatory meanings of Elizabethan English to his plays and sonnets. Now you know what the plays are about and go from there. This is a great book, I treasure it.

Read it as a child and now use it as a professor.......2005-01-13

I remember my father giving me this book when I was young. He was a junior high school english teacher and used this book in class. Together we read the stories and I loved them. Now I am a college professor and use the book in class myself. While some of the summaries are "dated," they are still useful in communicating the basic action of the play to students and the very fact that they are "dated" allows the book to serve as an illustration of how interpretations of Shakespeare's plays have changed since the Lambs' time.

I recommend this book heartily.

A Tale of rosamund Gray and Old Blind Margaret (Collected Works of Charles Lamb)

Average customer rating:

A Tale of rosamund Gray and Old Blind Margaret (Collected Works of Charles Lamb)
Charles Lamb
Manufacturer: Classic Books
ProductGroup: Book
Binding: Library Binding
ASIN: 0742620824

Average customer rating:

Great transaction
Excellent
Very useful for school
A very nice improvement on the 4th Edition
too much detail

Marketing
Charles W. Lamb , Joseph F. Hair , and Carl McDaniel
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

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ASIN: 0324147988

Book Description

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.

Customer Reviews:

Great transaction.......2005-10-05

This was the wrong book after all and I don't need it, but it was shipped fast and securely!

Excellent.......2001-09-23

An excellent book that introduces us to Marketing concepts with the help of various real-life examples. I didn't feel like I was reading a textbook for my class at all. Rather, I felt like I was reading an interesting magazine. I would definately recommend this book. It is awesome!

Very useful for school.......2000-03-13

I am using it for my thesis on the Music Industry and I find it helpful. 4 P's are so well explained.

A very nice improvement on the 4th Edition.......1999-09-25

This comprehensive revision of the last edition shows real improvements. Two new chapters are included on Competitive Intelligence and One-to-One Marketing. Both are welcome additions. The Internet chapter is on-line since it would be futile to try and publish on paper about a subject that changes daily. There are severeal references to internet subjects and even some of these do not exist anymore. The books design has been modernized and the cases and real-world stories are very up-to-date. I use this text to teach a Marketing Certificate program at UCSB Extension to International students and they find it very understandable and stimulating.

too much detail.......1999-01-05

the book is a very intersesting one, but goes too much in detail, and gives too many examples.

Average customer rating:

Marketing
Charles W. Lamb
Manufacturer: Thomson South-Western
ProductGroup: Book
Binding: Hardcover

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ASIN: 0324317174

Strategic Marketing Management Cases w/Excel Spreadsheets

Average customer rating:

Market orientation, target market & strategies
Book sent without CD

Strategic Marketing Management Cases w/Excel Spreadsheets
David W. Cravens , Charles W. Lamb , and Victoria L Crittenden
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Paperback

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ASIN: 0072514825

Book Description

Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Customer Reviews:

Market orientation, target market & strategies.......2006-02-03

This casebook has a decision-making focus and addresses the challenges facing marketing managers today by reflecting priorities of a marketing manager: market orientation, growth strategies and target market strategies.

Book sent without CD.......2005-07-03

Never got the CD. Despite an email sent to the seller, never got a response.

MKTG 2007 Edition (with Review Cards and MKTG 1-Semester Online Access)

Average customer rating:

MKTG 2007 Edition (with Review Cards and MKTG 1-Semester Online Access)
Charles W. Lamb , Joseph F. Hair , and Carl McDaniel
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Paperback

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ASIN: 0324548141

Book Description

MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.

Shakespeare for Children (Unabridged Classics)

Average customer rating:

Reddragon
Shakesphere for Children

Shakespeare for Children (Unabridged Classics)
Charles Lamb , and Mary Lamb
Manufacturer: Tantor Media
ProductGroup: Book
Binding: Audio CD

General | Ages 9-12 | Children's Books | Subjects | Books

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ASIN: 1400100925

Book Description

Introduce your children to the magic of Shakespeare with these twenty favorite tales. Although simplified they keep the complexity, twists of plot, and turns of fate found in the originals.

Customer Reviews:

Reddragon.......2007-03-30

The product came quickly. It was exactly as advetised and met expectations. Thank You.

Shakesphere for Children.......2006-07-08

Excellent! Highly recommended (the book form of this item is good also). Would not recommend some of the stories for young children, but my five and six year old like some of the comedies, like A Midsummer Night's Dream, and The Taming of the Shrew.

Authors:

Authors

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